Positioning Your Brand: Insights for Effective Marketing Strategy

Category: Articles

Branding and marketing strategy can be compared to sports or battle strategies, where understanding strengths, weaknesses, and competition is essential. However, the real focus should be on the customer. Your competition may miss the mark, and by prioritizing your audience’s needs, you may find opportunities for collaboration rather than competition. Look Inward Start by assessing… Read more »

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Squeeze Page vs. Landing Page: A Beginner’s Guide

Category: Articles

In digital marketing, the terms “squeeze page” and “landing page” often come up, and while they may seem interchangeable at first glance, they serve distinct purposes in your marketing strategy. Both types of pages are designed to convert visitors into leads or customers, but their approaches differ significantly. A squeeze page is specifically focused on… Read more »

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5 Compelling Reasons to Integrate Google Ads with HubSpot

Category: Articles

Integrating Google Ads with HubSpot also offers the advantage of seamless lead tracking. With HubSpot’s CRM seamlessly capturing and tracking leads generated from your Google Ads campaigns, you gain valuable insights into the effectiveness of your ads. This streamlined process not only simplifies lead management but also empowers you to attribute leads to specific ads,… Read more »

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From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini, Big Generative AI Tools Advancements, and Enhanced CPC Going Away in Google Ads | 3 Things

Category: Newsletter

1. From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini Last month, I shared a story about receiving a business lead who said they found me after performing a search in ChatGPT. So, I wanted to look into ways to optimize and improve recommendations like this…. Read more »

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From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini

Category: Articles

In today’s digital age, AI-driven search engines like ChatGPT and Gemini are quickly becoming go-to sources for information. They pull data from across the web to answer user queries, making it crucial for your business to be visible in these spaces. Swaying the AI’s opinion seems to follow common branding principles, SEO recommendations, and public… Read more »

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Use AI to Summarize a Contact Record in HubSpot, Final Sunset of Universal Analytics, Google Docs Adding Markdown Support | 3 Things Newsletter

Category: Newsletter

1. Google Search Document Leak & SEO Impact I was recently looking at a contact record inside HubSpot and noticed a cool feature I wasn’t aware of. You can click the actions dropdown and select Summarize in Chatspot. This will then generate a summary of the Contact’s history with your company in an easy-to-read text… Read more »

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Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter

Category: Newsletter

1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to… Read more »

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