From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini
Category: Articles
In today’s digital age, AI-driven search engines like ChatGPT and Gemini are quickly becoming go-to sources for information. They pull data from across the web to answer user queries, making it crucial for your business to be visible in these spaces. Swaying the AI’s opinion seems to follow common branding principles, SEO recommendations, and public… Read more »
HubSpot Module Code Snippet: Convert Alignment Fields to CSS Flex Properties [HubL Macro]
Category: Code Snippets
Below are macros you can use in your HubSpot CMS development projects to convert a text align field into flexbox justify content values. Sometimes text alignment and it’s icons are easier for content editors to understand. So when building functionality you may need to convert it into flexbox values like I have done here. HubL… Read more »
Use AI to Summarize a Contact Record in HubSpot, Final Sunset of Universal Analytics, Google Docs Adding Markdown Support | 3 Things Newsletter
Category: Newsletter
1. Google Search Document Leak & SEO Impact I was recently looking at a contact record inside HubSpot and noticed a cool feature I wasn’t aware of. You can click the actions dropdown and select Summarize in Chatspot. This will then generate a summary of the Contact’s history with your company in an easy-to-read text… Read more »
Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter
Category: Newsletter
1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to… Read more »
Creating YouTube ads, custom behavioral events in HubSpot, and services business advice | 3 Things Newsletter – May, 2024
Category: Newsletter
1. How to create YouTube ads in Google Ads I recently wanted to experiment with creating an ad for one of my YouTube videos which was generating a few leads but sporadicly. So, I wanted to see if I could increase the views/leads with a discovery feed ad. I wrote down my YouTube Ads setup notes in… Read more »
HubSpot CMS is now Content Hub, Avoid HubSpot Workflow Errors, GA4 Key Events | 3 Things Newsletter – April, 2024
Category: Newsletter
1. HubSpot CMS is Now… Content Hub HubSpot announced that HubSpot CMS is now expanding and being renamed Content Hub. In addition to their own CMS tools, they are adding more AI tools to make it easy to generate content. A key part I see is the distribution of this generated content. You can post… Read more »
A Beginner’s Guide: Setting Up YouTube Discovery Ads for Small Businesses
Category: Articles
I have a YouTube channel where I share HubSpot development and digital marketing tutorials. A few videos were doing pretty well, but since my channel isn’t very large, they were not getting a whole lot of views. So, I decided to experiment with YouTube in-feed discovery ads. I have run Google search ads before, but I… Read more »
How to Migrate a HubSpot Blog to WordPress
Category: Tutorials
If you are looking for a way to migrate and export your HubSpot blog to WordPress there isn’t a one click option, unfortunately. However, by following the steps below you can create a CSV file of the data to import into your WordPress site. Transitioning from one platform to another can be daunting, especially when… Read more »
Google Helpful Content Update, New Keyword Wrapper Tool, Code for Marketers | 3 Things – March, 2024
Category: Newsletter
1. Google SEO Updates Google officially released INP for their core web vitals report in Google Search Console. Optimizing INP (interaction to next paint) should be prioritized by not being obsessed over it because it does not guarantee improvement in rankings. However, it does improve your customers’ user experience when viewing your website because nobody likes a slow-loading site. I also came… Read more »
How to publish a page in development mode without HubSpot content staging [code snippet]
Category: Code Snippets
HubSpot has a nice feature called content staging which prevents search engines form crawling and indexing the content. But if you are using HubSpot CMS starter you won’t have access to this tool. So a work around is to add the following code to the HEAD of your base layout HTML file. This adds the… Read more »