AdWords Management Pricing: How Much Does Google Ads PPC Management Cost?
Category: Common Questions
If you’re wondering about AdWords management pricing, you’re likely considering how much it costs to have an expert manage your Google Ads campaigns. The cost of Google Ads management can vary depending on several factors, including the complexity of the campaign, the experience of the manager or agency, and the scale of your business. Here… Read more »
10 Signs You Need a Google Ads Consultant for Your B2B Business
Category: Articles
Google Ads can be a powerful tool for driving leads and generating business growth, especially for B2B companies. However, effectively managing campaigns, optimizing ad spend, and achieving high returns on investment (ROI) requires experience and expertise. If you’re struggling with any aspect of Google Ads or not seeing the results you expect, it might be… Read more »
Google Prompt Engineering Whitepaper: Key Takeaways for Marketing Teams
Category: Articles
As artificial intelligence becomes a core part of marketing strategy, understanding how to communicate effectively with AI tools is no longer just a technical concern—it’s a business advantage. Whether you’re drafting content, automating research, or generating ideas, the quality of the prompts you give to large language models (LLMs) like ChatGPT or Gemini directly affects… Read more »
Product Schema for B2B Products that Require Requesting a Quote [HubSpot CMS Code]
Category: Code Snippets
As HubSpot CMS developers, enhancing your page’s SEO and visibility in search engines is key. One way to do this is by adding structured data markup using JSON-LD. Here’s a quick snippet you can use to add structured data for a product on your HubSpot page: Change “b2bcompany” to your specific company name and domain… Read more »
Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google’s buyer intent tool | 3 Things Newsletter – February, 2025
Category: Newsletter
Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent… Read more »
How to Prevent Your HubSpot Marketing Contacts Pricing Tier from Increasing
Category: Common Questions
Managing your marketing contacts in HubSpot is crucial for keeping costs under control. If you’re not careful, your contact count can grow beyond your pricing tier, leading to unexpected charges. The good news? With a few simple strategies, you can prevent your costs from increasing while keeping your marketing campaigns running smoothly. 1. Only Mark… Read more »
How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4
Category: Articles
As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session duration and bounce rates can help you identify which keywords are driving quality traffic and which ones are underperforming. In this post, we’ll guide you through how to set up URL tracking options in… Read more »
HubSpot HubL: Handling All URL Types in a Button Module Using URL Field
Category: Code Snippets
When building HubSpot modules, handling different URL types correctly is essential for a seamless user experience. HubSpot’s URL field supports multiple types, including external links, internal content, files, emails, phone numbers, and even WhatsApp. To ensure your button links work as expected across all these types, you can use the following HubL code snippet. This… Read more »
How Much Does HubSpot Development & Web Design Cost? (USA Pricing Guide)
Category: Articles
Budgeting for HubSpot development can be challenging, especially with varying costs across freelancers, agencies, and online platforms. Whether you’re looking for a quick fix, a fully custom website, or ongoing support, understanding different pricing models will help you choose the right option. This guide covers hourly rates, fixed project costs, and monthly retainers, along with… Read more »
Why Do So Many Industrial B2B Websites Frustrate Buyers?
Category: Articles
If you’ve ever tried to navigate an industrial manufacturer’s website, you’ve likely run into issues—slow load times, missing product details, and clunky navigation. It’s a common frustration among B2B buyers, especially those in technical fields like engineering, procurement, and industrial automation. A recent Reddit discussion in the r/PLC community highlights these pain points firsthand. Users… Read more »
Is It a Good Idea to Host Your Website on HubSpot CMS? A Complete Guide
Category: Articles
When choosing a website hosting platform, business owners and marketers often ask: Is HubSpot a good place to host my website? With so many content management systems (CMS) and hosting options available, it’s important to weigh the pros and cons before making a decision. In this guide, we’ll explore the benefits and potential drawbacks of… Read more »
How to Identify and Re-Engage Unengaged Contacts in HubSpot
Category: Tutorials
If your HubSpot marketing contacts list has grown too large, it’s time to clean up unengaged contacts. Using HubSpot’s AI List Builder, you can quickly create an Active List of contacts who haven’t engaged in a while. This guide will help you make a decision and decrease the number of contacts, solving the issue of… Read more »