Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025

Category: Newsletter

A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »

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AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Know

Category: Articles

If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward…. Read more »

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How to Size an Icon in a HubSpot Module

Category: Common Questions

Customizing the size of an icon in a HubSpot module can be tricky if the module doesn’t include built-in options for resizing. While HubSpot provides some flexibility, achieving precise icon sizing often requires custom CSS, which may not be ideal for non-technical users. If you’re looking for an easier and more user-friendly solution, the Icon… Read more »

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