I Created a Chrome Extension with AI, Web Design History Museum, SEO Growth But No Revenue Growth | 3 Things Newsletter – October, 2024
Category: Newsletter
1. I Created a Chrome Extension with AI I was recently doing some prospecting in HubSpot, looking for companies with their sites built on HubSpot CMS. I manually clicked on each company URL and then inspected the code to see if I could determine the CMS. This worked, but it was tedious. So, I wondered if… Read more »
How Much Should I Spend on Google Ads PPC Campaigns?
Category: Articles
Deciding how much to spend on Google Ads can feel overwhelming, especially if you’re new to pay-per-click (PPC) advertising. Striking the right balance between your marketing goals and budget is essential to ensure your investment drives measurable results. Whether you’re a small business exploring Google Ads for the first time or an established company looking… Read more »
Hiring a Freelance PPC Google Ads Specialist for B2B Success
Category: Articles
Hiring a freelance PPC specialist or Google Ads consultant can help your B2B business improve advertising results. With expertise in platforms like Google Ads, Bing Ads, and LinkedIn Ads, these professionals manage campaigns that drive leads and sales while optimizing your budget. Benefits of Working with a Freelance PPC Specialist Freelancers offer cost-effective, focused expertise…. Read more »
How to Track Internal Link Clicks in GA4 (With and Without Google Tag Manager)
Category: Code Snippets
It’s important to note that GA4 doesn’t track internal link clicks by default. If you want to gather valuable data on how users are navigating your site, tracking internal link clicks is a must. Understanding which pages users are clicking on, where they go next, and which calls to action are the most effective can… Read more »
Can You Build a Website on HubSpot CMS? Everything You Need to Know
Category: Articles
If you’re considering building a website and you’ve stumbled across HubSpot CMS, you’re probably wondering: Is this the right platform for me? Can I actually create a professional site without hiring a developer? The answer is yes! HubSpot CMS makes it easy to design, manage, and optimize your website, even if you don’t have technical… Read more »
Positioning Your Brand: Insights for Effective Marketing Strategy
Category: Articles
Branding and marketing strategy can be compared to sports or battle strategies, where understanding strengths, weaknesses, and competition is essential. However, the real focus should be on the customer. Your competition may miss the mark, and by prioritizing your audience’s needs, you may find opportunities for collaboration rather than competition. Look Inward Start by assessing… Read more »
Squeeze Page vs. Landing Page: A Beginner’s Guide
Category: Articles
In digital marketing, the terms “squeeze page” and “landing page” often come up, and while they may seem interchangeable at first glance, they serve distinct purposes in your marketing strategy. Both types of pages are designed to convert visitors into leads or customers, but their approaches differ significantly. A squeeze page is specifically focused on… Read more »
5 Compelling Reasons to Integrate Google Ads with HubSpot
Category: Articles
Integrating Google Ads with HubSpot also offers the advantage of seamless lead tracking. With HubSpot’s CRM seamlessly capturing and tracking leads generated from your Google Ads campaigns, you gain valuable insights into the effectiveness of your ads. This streamlined process not only simplifies lead management but also empowers you to attribute leads to specific ads,… Read more »
HubSpot CMS vs. WordPress: Which is Better for Your B2B Business?
Category: Articles
Choosing the right content management system (CMS) is a critical decision for any B2B business. Whether you’re a marketing manager or business owner, you need a platform that aligns with your goals and is manageable for your team. This blog post offers an honest comparison between HubSpot CMS and WordPress, highlighting the pros, cons, and… Read more »
From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini, Big Generative AI Tools Advancements, and Enhanced CPC Going Away in Google Ads | 3 Things Newsletter – September, 2024
Category: Newsletter
1. From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini Last month, I shared a story about receiving a business lead who said they found me after performing a search in ChatGPT. So, I wanted to look into ways to optimize and improve recommendations like this…. Read more »