What is HubSpot and how does it work?

HubSpot is an online marketing automation software. It helps small businesses unify their sales and marketing efforts by providing a CRM and marketing automation software. HubSpot is best used when following the inbound methodology instead of outbound marketing tactics. In short, your business attracts and generates leads based on providing valuable information to help prospects consider and buy your product or service.

HubSpot is software that contains a lot of functionality that is often cobbled together with other tools such as Mailchimp, LeadPages, Google Analytics, PPC advertising, and SalesForce. It allows a company to have a shared dashboard to nurture existing customers and generate leads for your sales team.

Get Started Free

The HubSpot platform supports the entire customer journey

The central point of any business is its contact database or CRM. HubSpot offers a free CRM or you can easily integrate with other CRM’s like Saleforce or Zoho office. The CRM, and Hubs (Marketing, Sales, Service) can be used independently or grouped together to fit your particular business needs.
hubspot inbound marketing

HubSpot CRM

Everything you need to organize, track, and build better relationships with leads and customers.

Popular features include:

Get Started Free

HubSpot Marketing Hub

Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.

Popular features include:

  • Lead Generation
  • Marketing Automation
  • Analytics

Get Started Free

HubSpot Sales Hub

Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.

Popular features include:

  • Email Tracking
  • Meeting Scheduling
  • Email Automation

Get Started Free

HubSpot Customer Service Hub

Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.

Popular features include:

  • Tickets
  • Customer Feedback
  • Knowledge Base

Get Started Free



Term: HubSpot


Written By: / Read Full Bio
Last updated on

Have a question?
Email me your quesiton