HubSpot CMS vs WordPress: Feature Comparison and Review

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HubSpot CMS vs WordPress: Feature Comparison and Review

One of the most critical decisions for a business is where to host its website, and a CMS or content management system is a crucial component. Some companies with an internal IT team prefer to self-host their CMS because they require higher-level security or business integrations. However, a growing trend is towards using a SaaS (software as a service) CMS because you can leverage a shared hosting platform with hosting benefits like security, a content delivery network for images, fast servers, customer support, etc.

WordPress has long been the CMS leader for business websites, but now there are more options to consider, like Webflow, Squarespace, Spotify, Bigcommerce, and the HubSpot CMS. This article will introduce you to the HubSpot CMS and how its features compare to WordPress.

HubSpot CMS Examples

It is often helpful to look at how others have used the HubSpot CMS for their websites or landing pages. Below are some places to find examples.

HubSpot CMS Pricing

Below are the pricing options currently available.

Save 10% if purchases annually

Save 10% if purchases annually


Is HubSpot CMS worth it?

HubSpot doesn’t make sense for micro or solo businesses unless you have the revenue to cover the expense. But if you have a larger team and need to invest in creating a marketing machine it is a perfect solution. Below in my opinion are use cases for using HubSpot CMS vs WordPress + HS plugin. Here is another good list of HubSpot CMS benefits.

  • You have more money than time. Will one new customer easily cover the cost of HubSpot?
  • Your marketing and sales organization has more than 5 people and you are generating a lot of marketing assets.
  • You don’t have access to an in-house developer or agency retainer to maintain your site.

HubSpot CMS Decision Tree Checklist

  • Is your site primarily public-facing content, and does nothing need to be private or require high levels of secure access?
  • Do you have a global team of marketing and sales?
  • Do you need to translate content?
  • Do you need the ability to create hundreds of landing pages and email campaigns?
  • Do you have a developer to maintain your WordPress site hosting and security regularly?
  • Would you like to split-test web pages to optimize lead generation?
  • Do you see the benefit of having one login for your marketing and sales efforts?
  • Would you like to use personalized pages with CRM data to increase conversions?
  • Do you see the value of having access to a support team to ask questions when things are not working?
  • The WordPress editing experience is clunky and confusing using third-party page builder plugins?

If you answer yes to many of the questions below, I would consider HubSpot CMS.

Summary and Recommendation

Both WordPress and HubSpot CMS are great options for building a business website. Any CMS will make building and managing a website a lot easier. Before you decide, I suggest you write down a list of all of the needs and all of the nice to have. Try and identify deal-breakers. One deal breaker I have seen others face is the server control issue. If you need complete control of the server, you are best to use WordPress. If you are a business with 50+ employees and want an easy-to-use website and work autonomously from your IT department, I would give HubSpot CMS a look.

Do you need help choosing a CMS? Contact me

Written by: Jacob Lett, a website designer & developer who creates HubSpot CMS themes and writes web design & marketing books to help marketers, designers, and web developers grow their businesses. This blog is my own personal journal and source to help others through some challenges I have faced.
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