Posts Tagged: Business
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Join My Email NewsletterHumanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »
Google Ads Remarketing Campaign Setup Guide for B2B Lead Generation
Category: Articles
As a B2B marketing manager, you’re constantly looking for ways to drive quality leads and nurture relationships with potential clients. One of the most effective and often underutilized strategies for achieving this is remarketing. Remarketing allows you to reconnect with individuals who have already engaged with your website, content, or ads, but haven’t yet converted… Read more »
Unleashing the Power of HubSpot UI Extensions: How to Tailor Your CRM for B2B Lead Generation
Category: Articles
When it comes to managing customer relationships, visibility and efficiency are key. HubSpot’s powerful CRM platform is a favorite for businesses of all sizes, but what if you could make it even better? Enter HubSpot UI Extensions, a game-changing feature that allows you to customize the CRM interface to meet your unique business needs. For… Read more »
Positioning Your Brand: Insights for Effective Marketing Strategy
Category: Articles
Branding and marketing strategy can be compared to sports or battle strategies, where understanding strengths, weaknesses, and competition is essential. However, the real focus should be on the customer. Your competition may miss the mark, and by prioritizing your audience’s needs, you may find opportunities for collaboration rather than competition. Look Inward Start by assessing… Read more »
How to Add Terms & Conditions to a Sales Quote in HubSpot?
Category: Articles
The purchase terms field in HubSpot’s Quotes tool serves as a critical feature for defining the terms and conditions of a sale, helping businesses set clear expectations with clients directly within the quote. This article explores the purpose of this field, showing how it enhances transparency and trust by outlining payment terms, delivery schedules, and… Read more »
The Top Three Things I Wish I Had Learned Earlier in My Marketing Career
Category: Newsletter
As I get older, I often reflect on previous challenges and the learnings I have made. Below are the top 3 things I wish I had learned earlier in my career. #1 The need to continue learning and create things While working as a web designer in an in-house marketing department for a regional bank,… Read more »
List of Management, Marketing, & Sales Abbreviations
Category: Common Questions
There are so many abbreviations used in the business world. After meetings, I often google search for the ones I don’t know. Below is a list of common abbreviations for management, marketing, and sales. Management Abbreviations AM Account Manager AP Accounts Payable AR Accounts Receivable B2B Business to Business B2C Business to Consumer B2G Business… Read more »
What I Learned from a Broken Tomato Plant
Category: Newsletter
I enjoy watching my tomato plants grow in the garden. It’s amazing to see the progress from day to day. Once, I noticed a plant was branching out into an open area to collect more sunlight. It had two pieces of fruit starting to ripen at end of the branch.The next day we had high… Read more »
How to Build a HubSpot Website for Your B2B Business With No Code
Category: Articles
Is your business website outdated and look horrible on mobile devices? Are you wondering how to get a responsive manufacturing website built? Do you wish you could build a website or blog without hiring a developer or working with the IT department? I created a collection of HubSpot website templates. It contains website templates, landing… Read more »