The 5 Best HubSpot Themes and Templates of 2021

The HubSpot theme marketplace contains a variety of themes to choose from. Below is a short list of themes to consider when choosing one for your business. What are themes in HubSpot CMS? Prior to themes, the HubSpot marketplace contained only templates and template packs. Themes are very similar to template packs with the addition… Read more »

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Category: Articles

The Top 5 HubSpot CMS Benefits and Advantages vs WordPress – HubSpot CMS Review

As a website designer and developer I have built themes for various content management systems. The biggest being WordPress. For the past six years I have been building templates for HubSpot and I have seen some great advantages which I alleviate the main pain points building WordPress sites. Below is my list of five benefits… Read more »

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Category: Articles

What Does HubSpot SCOPE Acronym Mean?

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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Category: Common Questions

What Font Does HubSpot Use in Their Branding?

HubSpot has a nicely presented digital branding guide that shows they are using the Avenir Next font in their print and digital communications.  

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Category: Common Questions

HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot… Read more »

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Category: Common Questions

Does HubSpot CMS use Bootstrap?

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example

So can I… Read more »

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Category: Common Questions

HubSpot Website Examples – Web Design Inspiration

Are you considering building your website on the HubSpot CMS? Want to see what is possible? Below are some well known companies using HubSpot CMS for their website hosting and page building. Visit the official gallery, for more HubSpot website examples. Pierce Whirlwind Steel Coca-Cola Northeast Haldor Topsoe Elbeco Indigo Ag   Conclusion To view… Read more »

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Category: Articles

Inbound Marketing is Just Like Gardening

What is inbound marketing and how do marketing automation platforms like HubSpot help? HubSpot, a lot like other marketing automation platforms, only provides the tools you need to foster inbound marketing. But it is up to you or a service partner to use these tools to get the results you desire. An analogy would be… Read more »

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Category: Articles

How to Remove HubSpot CTA Button Strings in HubSpot to WordPress Migration

When migrating a HubSpot blog to WordPress or another CMS you will often find text strings in your articles that look like this {{cta(‘4cdfhg-a57e-dfh-dfh-5c6dfhgdfhdfgc’,’justifycenter’)}} Most likely you are going to replace those with a new button pointing to a landing page but that takes time to update. Also doing a database find and replace would work… Read more »

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Category: Code Snippets

According to HubSpot, What is the First Stage Action of Inbound Marketing?

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.

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Category: Common Questions