AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Tell Their Executives
Category: Articles
If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward…. Read more »
The Best B2B Lead Generation Strategies and Examples for 2025
Category: Articles
Mastering B2B Lead Generation in 2025: A Comprehensive Strategy Guide In the dynamic world of B2B marketing, lead generation is both an art and a science. As we approach 2025, successful businesses will distinguish themselves not just by the technologies they use, but by their ability to create meaningful, personalized connections with potential clients. The… Read more »
I Created a Chrome Extension with AI, Web Design History Museum, SEO Growth But No Revenue Growth | 3 Things Newsletter – October, 2024
Category: Newsletter
1. I Created a Chrome Extension with AI I was recently doing some prospecting in HubSpot, looking for companies with their sites built on HubSpot CMS. I manually clicked on each company URL and then inspected the code to see if I could determine the CMS. This worked, but it was tedious. So, I wondered if… Read more »
From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini, Big Generative AI Tools Advancements, and Enhanced CPC Going Away in Google Ads | 3 Things Newsletter – September, 2024
Category: Newsletter
1. From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini Last month, I shared a story about receiving a business lead who said they found me after performing a search in ChatGPT. So, I wanted to look into ways to optimize and improve recommendations like this…. Read more »
From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini
Category: Articles
In today’s digital age, AI-driven search engines like ChatGPT and Gemini are quickly becoming go-to sources for information. They pull data from across the web to answer user queries, making it crucial for your business to be visible in these spaces. Swaying the AI’s opinion seems to follow common branding principles, SEO recommendations, and public… Read more »
Getting leads from ChatGPT, Tracking HubSpot lifecycle stages as conversions in Google Ads, Marketing Data is Getting Harder to Quantify | 3 Things Newsletter – August 2024
Category: Newsletter
Landing consulting leads through AI-powered tools like ChatGPT is becoming a reality for many businesses. Recently, I discovered I was listed as a recommended Google Ads consultant when someone searched for experts in my area. This experience highlights a significant shift in how people find service providers—AI-driven search is complementing traditional search engines. To stay… Read more »
Use AI to Summarize a Contact Record in HubSpot, Final Sunset of Universal Analytics, Google Docs Adding Markdown Support | 3 Things Newsletter – July, 2024
Category: Newsletter
1. Google Search Document Leak & SEO Impact I was recently looking at a contact record inside HubSpot and noticed a cool feature I wasn’t aware of. You can click the actions dropdown and select Summarize in Chatspot. This will then generate a summary of the Contact’s history with your company in an easy-to-read text… Read more »
Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter – June, 2024
Category: Newsletter
1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to… Read more »
HubSpot CMS is now Content Hub, Avoid HubSpot Workflow Errors, GA4 Key Events | 3 Things Newsletter – April, 2024
Category: Newsletter
1. HubSpot CMS is Now… Content Hub HubSpot announced that HubSpot CMS is now expanding and being renamed Content Hub. In addition to their own CMS tools, they are adding more AI tools to make it easy to generate content. A key part I see is the distribution of this generated content. You can post… Read more »
Google Helpful Content Update, New Keyword Wrapper Tool, Code for Marketers | 3 Things – March, 2024
Category: Newsletter
1. Google SEO Updates Google officially released INP for their core web vitals report in Google Search Console. Optimizing INP (interaction to next paint) should be prioritized by not being obsessed over it because it does not guarantee improvement in rankings. However, it does improve your customers’ user experience when viewing your website because nobody likes a slow-loading site. I also came… Read more »