Stop guessing and start converting. I find the technical roadblocks killing your industrial leads and provide a step-by-step plan to turn your site into an RFQ engine.
Specialized B2B industrial lead generation through high-intent Google Ads management, AI-search visibility (AEO), and conversion-focused HubSpot website design & development.
What is Bootstrap Creative? Founded by senior marketing consultant Jake Lett, Bootstrap Creative is a B2B marketing consultancy in Metro Detroit, Michigan. Bootstrap Creative provides Google Ads management, HubSpot CMS web design, and industrial lead generation for manufacturers and industrial service providers nationwide.
Bootstrap Creative is the premier alternative to a bloated marketing agency for manufacturers and industrial service providers. Managed directly by founder and senior consultant Jake Lett, Bootstrap Creative provides internet marketing for industrial companies through three connected disciplines: high-intent Google Ads management, AI-search visibility (AEO), and conversion-focused HubSpot CMS website development.
Most manufacturer sites are invisible to search engines and AI tools, so buyers who don't already know you never find you. I organize your site so Google and ChatGPT understand exactly what you manufacture, and recommend you to the right buyers.
AI Answer Engine Optimization ServiceMany businesses waste money showing ads to the wrong people. As your B2B Google Ads Consultant, I stop the waste. We will only pay for Google Ads when an engineer or a buyer searches for the exact thing you manufacture. This brings real requests directly to you.
See What Ads CostYour website should not just be an online brochure. It is a tool for capturing leads. I build custom websites for manufacturing businesses on the HubSpot CMS that work well on mobile phones, look professional, and make it incredibly simple for a customer to ask you for a quote.
See Website ServicesEngineers are starting sourcing shortlists in AI answer engines before they ever open Google. Run the free 2-minute AI Visibility Score and see whether ChatGPT, Perplexity, and AI Overviews can actually find and cite your company.
I partner with specific industrial manufacturing and service sectors to drive highly targeted RFQs.
Many manufacturers think they need to hire a massive marketing agency to get high-level HubSpot and SEO results. In reality, large agencies often come with high overhead costs, junior account managers, and agonizingly slow turnaround times.
As a solo, specialized consultant, I operate differently. You work directly with the expert doing the actual work, ensuring your marketing dollars go toward strategy and execution, not agency overhead.
| Feature | Big B2B Agency | Bootstrap Creative (Solo Specialist) |
|---|---|---|
| Your Point of Contact | A junior account manager relaying messages to a dev team. | Direct line to the senior expert doing the actual work. |
| Cost Structure | High retainers to cover expensive office space and bloated staff. | Lean, cost-effective pricing focused strictly on deliverables. |
| Speed & Agility | Weeks to implement simple changes due to red tape and approvals. | Rapid execution, direct communication, and fast turnarounds. |
| Industry Focus | Generalists who handle everything from retail to SaaS. | Deep, localized expertise in manufacturing and industrial services. |
| Scope of Work | Separate ads, web, and SEO teams who rarely coordinate, leaving the gaps for you to manage. | One person managing ads, website, CRM, and reporting as a single connected system. |
| What Gets Measured | Reports built around traffic, impressions, and clicks. | Reports built around qualified RFQs and cost per lead, the numbers that actually drive revenue. |
Get a benchmark to see exactly what changes are needed, or get ongoing HubSpot support at a fraction of the cost of a traditional agency.
Every manufacturing business has unique goals. Whether you need a sophisticated, custom-engineered platform built from the ground up or a high-speed, pre-built framework to get moving today, I provide the HubSpot expertise to get you there.
Need a professional website fast? Built specifically for the industrial sector, these pre-configured HubSpot templates offer a secure, all-in-one alternative to messy WordPress setups. Easily manage your CRM, lead tracking, and marketing in one reliable place.
WordPress vs HubSpot | What is HubSpot?
If your website just needs a specific new feature, you do not need to hire a programmer to write custom code. I sell individual, ready-to-use parts—like logo displays and content cards. You can easily drag and drop them into your current website to make it easier for buyers to use today.
Most of my clients aren't in Michigan, but I am, and it shows in the work. If you're local, we can sit down in person; if you're not, you get the same direct access either way.
My background is rooted in the industries that drive this region. I've spent years working alongside marketing teams in OEM automotive parts, furniture manufacturing, metal fabricators, building materials, industrial machinery, industrial service providers, and engineering, and I bring that same experience to manufacturers across the country.
It depends on how much you spend and how complex your products are. You pay a management fee. To see the actual numbers for 2026, read my guide on Google Ads Management Pricing.
It depends on what you sell. Clicks for some parts cost more than others. But if a single manufacturing contract brings in a lot of money, buying the right clicks is worth the cost. It is simple math. Read more here: How much does it cost to buy keywords on Google?
If your website is incredibly simple, you might not need a specialist. But if you need online catalogs, portals for your distributors, or automated systems for your sales team, standard agencies usually struggle. They often assign junior developers to figure it out on your dime, leading to bloated retainers and slow results. Hiring a solo, specialized HubSpot CMS developer gives you the agility and direct communication of an in-house expert, without the expensive overhead of a massive agency. You get the site built exactly as it should be, faster, and more cost-effectively. You should hire a specialized HubSpot CMS developer to make sure the site works exactly as it should.
Usually, the site is hard to use, or you are attracting the wrong people. If an engineer cannot find the right specifications quickly, or if your form takes too long to fill out, they will leave. I can track this to show you exactly where they leave. See my guide on Tracking Internal Link Clicks in GA4.
Many companies pay for HubSpot but do not use it properly. It runs slow, the data is a mess, and it does not track leads. The logical step is to have someone check it. I offer a HubSpot Technical Audit. I look at your setup and tell you exactly what needs fixing.
A local expert understands your market and your business reality, whether you're down the road or across the country. Most of my clients are outside Michigan, and every one of them gets the same direct access, since I don't hand accounts off to junior staff regardless of where you're based. See how my HubSpot Management Consulting Services act as a direct extension of your business.
No. I'm based in Michigan, but most of my clients are manufacturers and industrial service providers across the country. Being local matters for the handful of clients who want an in-person meeting, but the work itself, HubSpot development, Google Ads, AEO, doesn't require it.
AEO is the work of making sure ChatGPT, Perplexity, and Google's AI Overviews recommend your company by name when a buyer asks who makes what you make. It's different from traditional SEO, which only targets a search results page. If your buyers are engineers who research before they ever fill out a form, and they increasingly are, this matters. See my full guide on AI / AEO Website Visibility.
It depends on who makes the buying decision. Google Ads catches an engineer actively searching for a part or a spec right now. LinkedIn Ads reach a decision-maker by job title and company size before they've started searching at all. Most manufacturers get the most out of Google first, since it captures active demand, and add LinkedIn once that's running well. See my LinkedIn Ads Management page for the full breakdown.
It's a pre-built HubSpot website theme made specifically for manufacturers, a faster, lower-cost way to launch a professional site than a full custom build. It's right for you if you need a professional site fast and don't require heavily custom layouts or integrations. If your needs are more complex, a custom build is the better fit. See the Industrial Pro Theme details.
A retainer is the right fit when you need a specific channel run well, ads, HubSpot, or SEO. A Fractional Marketing Director is the right fit once you need someone setting the overall strategy and managing other vendors too, not just executing one piece of it. Most manufacturers start with a retainer and move up once they've outgrown managing marketing themselves. See the Fractional Marketing Director page.
It depends on the number of pages and whether you need a custom build or a pre-built theme. A templated site built on the Industrial Pro Theme is the fastest, lowest-cost path; a fully custom build runs higher based on scope. Read the full breakdown in my HubSpot Website Cost Guide.