You invested in HubSpot to streamline your sales pipeline and marketing operations, but maximizing its capabilities requires consistent technical and strategic support. As a Metro Detroit-based HubSpot consultant, I help manufacturing owners and marketing managers fully utilize their portal without the overhead of a large agency.

I provide comprehensive, scope-defined support for manufacturers, metal fabricators, and OEM suppliers looking to increase inbound RFQs and align their sales and marketing data.

What’s Included in the Retainer?

This is an execution-focused partnership built to support your sales team with clear deliverables and timelines.

1. HubSpot Development & Technical Support

  • Custom CMS Development: Coding custom modules, global headers/footers, and landing page templates tailored to your brand standards.
  • HubSpot Integration: Connecting your portal with critical third-party tools, ERP systems, or legacy databases so your data flows seamlessly.
  • HubSpot Implementation: Setting up custom properties, structuring complex deal pipelines, and ensuring your CRM architecture aligns with your manufacturing sales cycle.

2. B2B HubSpot Marketing Services

  • Marketing Automation: Designing workflows for pre- and post-trade show campaigns, distributor communications, and lead nurturing.
  • Conversion Rate Optimization (CRO): Streamlining your RFQ forms and optimizing high-traffic product pages to improve submission rates.
  • Lead Scoring & Hand-offs: Building systems that automatically identify highly engaged target accounts and notify your sales team exactly when to reach out.

My Process: The “Plan, Do, Check, Act” Framework

In the manufacturing sector, continuous improvement is standard practice. I apply this exact methodology to your marketing to ensure your budget yields measurable results.

  1. Plan: Identify an opportunity and plan for change (e.g., updating a template for better conversion).
  2. Do: Implement the development or marketing update on a small scale.
  3. Check: Use HubSpot reporting data to analyze the results and determine if the change impacted KPIs.
  4. Act: If successful, roll the change out globally. If not, refine the approach.

Transparent Monthly Retainer Pricing

I do not bill hourly. I provide fixed-price, scope-defined solutions so you know exactly what you are paying upfront. My rates reflect the expertise of a senior specialist—less than an agency, but highly reliable.

The B2B Growth Retainer: $4,500 / Month

  • Dedicated technical HubSpot development (up to 4 custom assets/templates per month).
  • Active management of HubSpot marketing services (campaigns, workflows, and automation).
  • Ongoing CRM hygiene and system troubleshooting.
  • Clear Reporting: Monthly video walkthroughs of your analytics, highlighting new leads, MQLs, and pipeline movement.
  • Satisfaction Guarantee: If you are unhappy with my services, you can request a refund.

Need to define your scope first? I offer a $1,000 paid project discovery service to map out an exact technical roadmap and timeline.

About Jake Lett

I am a HubSpot-certified digital marketing specialist located in Metro Detroit. With deep expertise in inbound marketing, web development, and positioning strategy, I help large B2B companies and professional service firms increase leads and sales.

My goal is to provide enterprise-level technical expertise and strategic guidance to manufacturers who want agency-quality results without the bloated agency price tag.

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Metro Detroit Digital Marketing Services for B2B & Industrial Manufacturers

Serving Metro Detroit and Michigan businesses in Ann Arbor, Auburn Hills, Birmingham, Bloomfield Hills, Clinton Township, Detroit, Fair Haven, Farmington Hills, Grand Rapids, Grosse Pointe, Lansing, Livonia, North Macomb County, Novi, Oak Park, Pontiac, Port Huron, Redford, Rochester, Royal Oak, Saginaw, Southfield, Sterling Heights, Troy, Warren, and West Bloomfield.

Digital Marketing Services for:

  • Industrial Equipment & Machinery Manufacturers
  • Manufacturing and Machine Shops
  • Medical Device Manufacturers
  • Building Materials Suppliers
  • B2B Service Providers


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Frequently Asked Questions

What is included in the monthly retainer pricing?
My sub-$5k retainer includes a mix of HubSpot development (custom modules, landing page templates, technical troubleshooting) and HubSpot marketing services (workflow automation, email campaigns, and conversion rate optimization) tailored to your manufacturing business's priorities.
Do you handle complex HubSpot integration with manufacturing ERPs?
No. Complex custom ERP integrations often require specialized middleware developers. My focus is on core HubSpot CMS development, CRM setup, and marketing automation. If your project requires a custom ERP sync, I can help map out the HubSpot side of the requirements and collaborate with an integration specialist, but I do not build custom ERP connections directly.
Why hire a solo HubSpot consultant instead of a digital agency?
By working with me directly, you avoid the heavy overhead costs and $10,000+ monthly minimums of large agencies. You get direct access to a senior-level expert executing your strategy, rather than being passed off to a junior account manager.
How long does a new HubSpot implementation take?
For a standard B2B manufacturing setup, a core HubSpot implementation typically takes 4 to 6 weeks. If we need to define the scope first, I offer a $1,000 project discovery service to map out an exact timeline and technical requirements.
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