What is included in the monthly plan pricing?

My execution plans include a mix of marketing and development services (custom modules, landing page templates, technical troubleshooting), industrial marketing automation, email campaigns, conversion rate optimization, and lead generation tailored to your manufacturing or industrial services business's priorities. Execution plans run $2,000 to $3,000 per month, flat fee. If your own team or an existing vendor already handles execution and what's missing is direction, advisory-only plans run $2,500 to $3,000 per month instead, with no execution included.

I've been burned by an agency before. Will I actually own what you build?

Yes. Your website, your ad accounts, your CRM, and your tracking stay in your logins, not mine. If we ever part ways, you keep everything and lose nothing. I hear this concern often, usually from someone whose last agency kept the keys to what they paid for. I don't work that way.

What happens on the free strategy call?

It's a live 30-minute review of your website, ad account, or CRM, not a sales pitch. We'll talk through what's actually happening and what's worth fixing first. If it makes sense to work together afterward, I'll follow up with a proposal built from the options on this page. If it doesn't, you'll still walk away with a clear picture of what to fix.

What's the difference between the execution plans and the advisory plans?

Execution plans mean I do the work: campaigns, HubSpot development, website builds. Advisory plans mean your own team or an existing vendor does the work, and I set the strategy, review what your team puts out, and stay available when you need a second opinion. Advisory fits companies that already have marketing hands but nobody senior directing them.

Do you handle complex CRM integration with manufacturing ERPs?

No. Complex custom ERP integrations often require specialized middleware developers. My focus is on core CRM and website development, setup, and marketing automation. If your project requires a custom ERP sync, I can help map out the technical requirements on the CRM or CMS side and collaborate with an integration specialist, but I do not build custom ERP connections directly.

How long does a new CRM or website implementation take?

For a standard B2B manufacturing or industrial services setup, a core implementation typically takes 4 to 6 weeks, depending on the platform. If we need to define the scope first, my $1,000 project discovery service is the perfect starting point to map out an exact timeline.

Do you handle our Google Ads budget?

You pay Google directly for your ad spend. My B2B Growth Plan covers the strategy, continuous optimization, negative keyword management (keeping away the spam), and reporting.

How do you ensure I get qualified RFQs and not junk leads?

I build strict filtering into your RFQ forms and use aggressive negative keyword lists in Google Ads. This ensures we filter out hobbyists, students, and low-volume requests, so your sales team only spends time managing qualified buyers inside your CRM, whether you're a manufacturer or an industrial service provider.

Website, CRM & Lead Gen for US Industrial Companies & Manufacturers

Generate More Qualified RFQs With Senior-Level Marketing Help, Under $5k/Month

Get the same level of expertise as a $10,000+/month agency, without the overhead. I handle your digital marketing and CRM, and make sure a lead doesn’t get lost between the two, all for one predictable flat fee.

You Need Qualified RFQs. Not More Marketing Overhead.

Expert website, CRM, and lead generation execution for manufacturers and industrial service providers.

You invested in your website and CRM to generate RFQs and close deals, not to create more work for yourself. But right now, you’re trying to run your business while dealing with:

Agencies That Overpromise and Underdeliver: You were told you’d get real attention. What you got was a junior account manager, work that didn’t happen when they said it would, and generic marketing fluff instead of targeted engineering leads.
No Ownership of What You Paid For: The website and ad accounts they built live in their agency login, not yours. Leaving them means starting over from nothing.
A “Frankenstein” Website: A messy, hard-to-update site that lacks proper technical support and doesn’t showcase your actual capabilities.
Frustrated Sales Reps: A messy CRM setup that ignores how your actual sales cycle works.

Stop wasting time on generic solutions. As a specialized website and CRM consultant for manufacturers and industrial service providers, I partner with CNC machine shops, metal fabricators, OEM suppliers, and industrial service providers across the country (with deep roots in Metro Detroit) to rebuild your systems. It’s agency-quality execution without the bloated agency price tag.

Proof Points: Real Results for Manufacturing & Industrial Clients

I don’t just build websites; I build revenue engines. Here is what happens when you align your CRM and website:

4 to 14 Sales Opportunities a Month: Took an industrial equipment manufacturer from 4 to 14 qualified sales opportunities a month in 90 days, while cutting ad spend 46%. Fewer wasted clicks, not a bigger budget.
Cost Per Lead Cut Nearly in Half: Brought a client’s cost per lead down from $171 to $88, a 49% reduction, by fixing targeting and tracking instead of just spending more.
Streamlined Sales Cycle: Eliminated internal friction and sales rep overlap by deploying targeted manufacturing CRM and marketing automation. We built a custom lead-routing system that automatically assigns incoming RFQs to the correct regional sales reps based on state territory.

“What impressed me most about Bootstrap Creative was their responsiveness and collaborative approach.”

— ENCON Industries, wastewater evaporation systems manufacturer, 5.0/5.0 on Clutch

How I Help You Generate More RFQs

A straightforward process focused on fixing what’s broken, generating opportunities, and improving results over time.

Audit & Identify Issues: Review your website, RFQ forms, and CRM setup to find what’s slowing down or blocking lead flow.
Fix & Build: Clean up your CRM, improve your website, and build the pages and tools needed to capture qualified RFQs.
Drive Traffic: Launch targeted campaigns (like Google Ads and SEO) to bring in engineers and buyers actively looking for your services.
Improve Results: Track RFQs and pipeline activity, then refine what’s working to increase lead quality and volume over time.

Core Services

Focused services to help B2B companies generate more qualified leads. If your own team or an existing vendor already handles execution, skip to the advisory options below instead, you don’t need another set of hands.

Google Ads Management

Target engineers and buyers searching for CNC machining, fabrication, and production services. Focused on high-value RFQs, not junk traffic.

SEO & AI Search Optimization for Manufacturers

Get found by engineers and buyers when they search Google or ask AI tools like ChatGPT for suppliers. I optimize your site around your actual capabilities, materials, and industries so it ranks in search results and shows up in AI-generated answers.

Website Development

Custom websites designed to convert visitors into leads with clear messaging and strong UX.

HubSpot Development & Technical Support

Ongoing HubSpot help on a flat monthly plan: custom modules, portal cleanup, CRM configuration, and lead tracking from ad click to closed deal.

Get More From the Traffic You Already Have

Turn more of your existing visitors into RFQs, without spending more to get new ones.

Graphic Design & Marketing Collateral

Logo design, sell sheets, spec sheets, product catalogs, and trade show graphics designed for industrial buyers, with accurate technical detail.

Marketing & Agency Advisory

Already have people who can execute, staff or an outside agency, but nobody senior setting direction? Review of your agency, a junior marketing hire, or your overall strategy, priced and scoped separately from the execution work above.

Why Hire a Fractional Expert Instead of a Digital Agency?

By working with me directly, you avoid the heavy overhead costs and $10,000+ monthly minimums of large agencies. You get direct access to a senior-level expert executing your strategy, rather than being passed off to a junior account manager.

Feature Comparison	Full-Time In-House Hire	General B2B Agency	Bootstrap Creative (Jake Lett)
Annual Investment	$80,000+ / yr + Benefits	$60,000+ / yr + Setup Fees	Under $36,000 / yr (Flat Fee)
Industry Knowledge	High (After training)	Diluted across multiple industries	High (Deep expertise in manufacturing and industrial services)
Point of Contact	Internal Employee	Shared team / multiple points of contact	Direct Access to the Senior Expert
Skill Set	Usually specialized in one area	Fragmented across departments	Builds systems that generate and track RFQs
Who Owns the Website & Ad Accounts	You (it’s your employee)	Often the agency, tied to their login	You. Always. Leave anytime and take everything with you.
Contract Commitment	W2 Employment	Strict 12-Month Contracts	Execution Plans: Cancel Anytime Advisory Plans: 6-Month Minimum

Transparent Consultant Pricing & Timelines

Choose Your Growth Plan

I do not bill hourly. I provide fixed-price, affordable marketing and web consulting under $5k/month so you know exactly what you are paying upfront. My rates reflect the expertise of a senior specialist: less than an agency, but highly reliable.

The plans below are the building blocks, not a checkout menu. Every engagement starts with a free 30-minute strategy call. Tell me about your growth goals, and I’ll assemble a proposal from these options, priced and scoped for your situation, not a generic package pulled off this page. Reading through them first just means you’ll walk into that call already knowing what’s possible.

Execution Plans — I Do the Work

1. Fractional Admin & RevOps Support

$2,000 / Month

For manufacturers and industrial service providers who need reliable, done-for-you technical support. Pause or cancel anytime.

Timeline: Month-to-month execution; initial CRM cleanup typically takes 2-3 weeks.
Scope: Website Development: whatever your site needs built or changed, from new page templates to site-wide updates. CRM Setup: configured to match how you actually sell, not a generic template.

2. The B2B Growth Plan

$3,000 / Month

Designed for shops that want consistent inbound RFQs without relying only on repeat customers or referrals. Fully managed execution requiring only 1–2 hours of your time per month for strategy and review.

Timeline: Full core implementation in 4 to 6 weeks, followed by continuous monthly lead generation campaigns.
Scope: Everything in Fractional Admin & RevOps Support, PLUS:
- Assist with CRM onboarding and setup
- Dedicated Technical Dev: Continuous improvement including up to 4 new pages or tools per month.
- Automatic Follow-Up: Trade show leads and slow-moving prospects get followed up with automatically, so nobody falls through the cracks without you doing it by hand.
- Better Leads, Not Just More Clicks: I clean up your RFQ forms, filter out the tire-kickers automatically, and run targeted Google Ads campaigns (ad spend billed separately). Includes management for ad spend up to $10,000/month; higher spend follows my Google Ads pricing tiers.
- Clear Reporting: A monthly video walking you through what’s working and what isn’t, in plain terms.

Prefer Advisory Without Execution?

The plans above mean I do the work. If your own team or an existing vendor already can, and what’s missing is senior direction, these three plans give you the same judgment with no execution included. Hours are never counted; access is unlimited by phone and email.

Agency Oversight

$2,500 / Month

For manufacturers and industrial service providers already paying an outside marketing agency who can’t independently tell if it’s working.

Timeline: 6-month minimum, then month-to-month.
Scope: Monthly review of your agency’s reporting translated into plain language, attendance on their monthly call as your technical counterpart, and a quarterly recommendation to continue, renegotiate, or replace. I never touch your campaigns and take no referral fees or commissions.

Marketing Hire Supervision

$2,500 / Month

For manufacturers and industrial service providers with a marketing coordinator but no one qualified to direct or evaluate them.

Timeline: 6-month minimum, then month-to-month.
Scope: Biweekly one-on-ones with your marketing employee, written monthly priorities, review before anything goes out, and a monthly report to ownership. Senior direction on top of a junior salary instead of a second salary.

Marketing Advisory Retainer

$3,000 / Month

For manufacturers and industrial service providers whose own team or vendors can execute, but need someone senior setting direction.

Timeline: 6-month minimum, then month-to-month.
Scope: Unlimited access by phone and email, a monthly 90-minute working session, a quarterly written plan, and review of whatever your team puts out. No campaign management, no HubSpot builds, no website work included.

Ready to See What Fits?

Book a free 30-minute strategy call. Tell me about your growth goals, and I’ll put together a proposal using the options above, priced for your situation.

Book Your Free Strategy Call

Not Ready for a Monthly Plan?

Choose a standalone, fixed-price project to solve an immediate problem and get your systems running without a long-term commitment.

Project Discovery & Roadmap

$1,000 / One-Time

For teams that already know they want a new CRM or website built, and need the technical scope defined before committing to a monthly plan.

Technical audit of your current CRM/CMS setup and website.
Mapping out an exact technical roadmap and timeline.
Help with your manufacturing CRM implementation.
Actionable plan for organizing complex deal pipelines and sales hand-offs.
Find exactly where RFQs are quietly falling through the cracks between marketing and sales.
Different from the Marketing Operations Diagnostic below, which is for teams that aren’t yet sure whether the gap is execution, an agency, a hire, or strategy. This is for when you already know it’s a build.

Marketing Operations Diagnostic

$2,500 / One-Time

The entry point for the Advisory plans above. Credited in full toward your first 90 days if you sign an advisory retainer afterward.

Review of your marketing operation: who does what, which vendors are paid and for what, where the budget goes, and what your systems actually track.
A written plan and a working session covering what to prioritize.
Different from the PPC Audit below, which reviews channel performance. This reviews the operation itself.

Google & Bing PPC Audit for Manufacturers & Industrial Companies

$750 / One-Time

For shops currently wasting ad spend on irrelevant clicks and hobbyists.

Spend Analysis: Identifying exactly where your budget is being wasted on non-manufacturing search terms.
Negative Keyword Blueprint: A custom list of keywords to block (students, DIYers, cheap materials) to instantly improve your lead quality.
Conversion Tracking Check: Making sure your CRM can actually tell you which ads produced real, signed orders, not just clicks.

HubSpot QuickStart Implementation

Starting at $3,000 / One-Time

Get your CRM set up right the first time without the 3-month agency delays.

Sales Pipeline Setup: A simple pipeline that matches how you actually quote and close work, from first ask to signed order.
Lead Routing: Automatically assigning incoming RFQs to the correct regional reps.
Custom Fields: Capturing whatever your quoting process runs on (tolerances, materials, and order volume for manufacturers; crew size, coverage area, and job type for service providers).
Inbox Connection: Syncing sales rep emails and calendars to track all communication in one place.

HubSpot CMS Migration & Design Refresh

Starting at $5,000 / One-Time

Move your outdated WordPress or Squarespace site to HubSpot CMS so your digital presence actually matches your actual capabilities.

Seamless Migration: Moving all essential content, capability pages, and blogs to the HubSpot CMS.
Industrial Brand Refresh: Establishing a clean, modern design system (colors, typography, UI components) to build trust with engineers.
Conversion Focus: Replacing generic contact pages with high-converting, filtered RFQ forms.
Template Creation: Building flexible, easy-to-edit templates so your team can add equipment lists and spec sheets without coding.

Learn More

Satisfaction Guarantee: If something isn’t working, tell me and we’ll work it out together, whether that means revisions, adjusted scope, or a partial refund depending on where the engagement stands. I stand behind the work, and you won’t get ignored if you’re unhappy.

About Jake Lett

I work with US industrial manufacturers and industrial service providers, including CNC machine shops, fabricators, and industrial suppliers, to generate RFQs and improve their sales pipeline. I have deep roots in Metro Detroit.

My goal is simple: give manufacturers and industrial service providers senior-level marketing help without the bloated agency price tag.

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RFQ Growth Plans & Pricing

Fix Your Website and Generate More RFQs with Fractional Marketing Consulting