Are you investing in one of your most important company assets?

Or do you know you need to but don’t have the time or resources to do it effectively?

Now more than ever, a website is so essential for results. It is a public place you can meet with your customers and prospects 24-7. In addition, an optimized website provides an opportunity to learn about your customer’s needs so you can better serve them. You sell with complex lead times and specifications that require an informed buyer.

Savvy buyers are going to search engines searching for information on the problems you solve. If you are not visible in the results, how can you be considered when deciding to buy? Digital marketing is the effort of making your website and the pages on it the best it can be in guiding a searcher to find the benefits and technical information they need to buy.

Your website is a marketing, sales, and customer service tool which requires investment to maximize the ROI.

Ways I could help

Generate new business by increasing the quality or number of traffic you receive. Increase calls and RFQs.
Be found on important Google searches. Increase brand awareness to make sure key decision-makers know you exist.
Make it easier for people to buy from you.
Understand your audience and make sure they are finding the information they need on your website
Help your sales team spend less time answering questions that could be answered on your website
Make your website easier to use on mobile devices
Improve lead generation, form conversions, and sales pipeline
Improving results in Google with on-page content development
Design and develop pre & post trade show email marketing campaign
Help identify target accounts and create collateral to help in selling
Get an outside perspective from someone who is “not breathing in the exhaust” of your existing processes.
Have a measurable plan you know is being worked on towards new customer acquisition.

Process Overview

Marketing Vision Framework

Maximizing the return on your marketing investment through continuous improvement.

Plan: Identify an opportunity and plan for change.
Do: Implement the change on a small scale.
Check: Use data to analyze the results of the change and determine whether it made a difference.
Act: If the change was successful, implement it on a wider scale and continuously assess your results. If the change did not work, begin the cycle again.

In my experience working with marketers or manufacturing owners, the Plan, Do, Check, and Act stages are often ignored or done poorly. Marketing is often overwhelmed by tactics and implementation and unable to reflect on their performance and make adjustments if needed. This analysis and documentation are extremely important in making improvement gains and avoiding repeating the same mistakes.

manufacturing digital marketing consultant

Industry specialization

Manufacturing
Building Material Manufacturers
Metal Fabricators
OEM Suppliers
Medical Device Companies
Professional Services

B2B marketing services

Testimonials

Exceeding Expectations: Collaboration and Technical Excellence with Bootstrap Creative

Jake Lett is a HubSpot-certified digital marketing specialist with extensive experience in inbound marketing, SEO, web development, and web design. He has a proven track record in optimizing websites for better performance and user experience, leading marketing automation projects, and driving growth through data-driven strategies. Clients include large B2B companies and professional service companies looking to increase leads and sales. Jake Lett is skilled in digital marketing strategy, conversion rate optimization, and various web technologies.Henderson, E., Consumer Services

Fast and professional

Jake was able to take a mega-menu we developed in Webflow and incorporate it into our HubSpot templates. He was responsive, friendly, and did we needed without issue. Ferguson, J., Finance & Insurance

Speedy, methodical and helpful CMS expertise!

I found Jacob in the HubSpot Community whilst looking for help with a CMS issue, so took a look at Bootstrap Creative’s YouTube channel – thought he’d be able to help me with a custom Quote template issue that had been bugging me (and needed resolving fast). Thankfully Jacob clearly knows CMS inside out, so we found a solution quickly. I won’t hesitate to contact Jacob for future help with CMS questions/queries. Hunt, V., Consulting/Advisory

Pricing Information

My rates are less than an agency but more than a junior or offshore developer. Unlike other freelancers, I provide a satisfaction guarantee on my work. If you are unhappy with my services you can request a refund. Typical engagements are in the $5,000 – $10,000 range.

For smaller projects

I do not bill hourly but offer fixed-price bids.

For larger projects with a defined scope of work

I can provide you with a flat project fee and proposal. This way, you know what you are paying up front, and you don’t have surprises or have to buy more hours later.

For larger projects without scope

I offer a $1,000 paid project discovery service to help you define a scope. This will act as a roadmap for us to follow to provide an accurate cost estimate.

Team

Jake Lett is a HubSpot-certified digital marketing specialist with extensive experience in inbound marketing, SEO, web development, and web design. He has a proven track record in optimizing websites for better performance and user experience, leading marketing automation projects, and driving growth through data-driven strategies. Clients include large B2B companies and professional service companies looking to increase leads and sales. Jake is skilled in digital marketing strategy, conversion rate optimization, and various web technologies.

Schedule a Consultation

B2B Inbound Marketing Consultant Metro Detroit, Michigan
Located in Metro Detroit, Michigan

HubSpot Certified (8 years experience), Hybrid Skillset (web design, development, SEO)

Jake Lett
HubSpot Inbound Marketing & Sales Consultant

B2B Inbound Marketing Consultant Metro Detroit, Michigan

Serving the Metro Detroit, Michigan Area: Troy, Birmingham, Sterling Heights, Warren, Southfield, Ann Arbor, Auburn Hills, Utica, Rochester, Detroit, Lansing, Grand Rapids, Traverse City, Flint, Dearborn, Livonia.