You Need Qualified RFQs. Not More Marketing Overhead.

Expert HubSpot development and B2B marketing for Metro Detroit manufacturers.

You bought HubSpot to generate RFQs and close deals, not to create more work for yourself. But right now, you’re trying to run a plant while dealing with:

  • Agencies That Don’t Get It: Paying high retainers for generic marketing fluff and “traffic” instead of qualified engineering leads.
  • A “Frankenstein” Website: A messy, hard-to-update website that doesn’t showcase your actual capabilities or integrate with your CRM.
  • Frustrated Sales Reps: A messy CRM setup that doesn’t match the reality of how your manufacturing sales cycle actually works.

Stop wasting time on generic solutions. As a Metro Detroit HubSpot consultant, I partner with CNC machine shops, metal fabricators and OEM suppliers to fix broken HubSpot setups, rebuild your website so it actually reflects your capabilities, and generate qualified RFQs. It’s agency-quality execution without the bloated agency price tag.

How I Help You Generate More RFQs

A straightforward process focused on fixing what’s broken, generating opportunities, and improving results over time.

  1. Audit & Identify Issues: Review your website, RFQ forms, and HubSpot setup to find what’s slowing down or blocking lead flow.
  2. Fix & Build: Clean up your CRM, improve your website, and build the pages and tools needed to capture qualified RFQs.
  3. Drive Traffic: Launch targeted campaigns (like Google Ads and SEO) to bring in engineers and buyers actively looking for your services.
  4. Improve Results: Track RFQs and pipeline activity, then refine what’s working to increase lead quality and volume over time.

Why Hire a Fractional HubSpot Expert Instead of a Digital Agency?

By working with me directly, you avoid the heavy overhead costs and $10,000+ monthly minimums of large agencies. You get direct access to a senior-level expert executing your strategy, rather than being passed off to a junior account manager.

Feature Comparison Full-Time In-House Hire General B2B Agency Bootstrap Creative (Jake Lett)
Annual Investment $80,000+ / yr + Benefits $60,000+ / yr + Setup Fees Under $54,000 / yr (Flat Fee)
Industry Knowledge High (After training) Diluted across multiple industries High (Deep expertise in manufacturing)
Point of Contact Internal Employee Shared team / multiple points of contact Direct Access to the Senior Expert
Skill Set Usually specialized in one area Fragmented across departments Builds systems that generate and track RFQs
Contract Commitment W2 Employment Strict 12-Month Contracts Flexible Monthly Retainers

Core Services

Focused services to help B2B companies generate more qualified leads.

Google Ads Management

Target engineers and buyers searching for CNC machining, fabrication, and production services—focused on high-value RFQs, not junk traffic.

HubSpot Website Development

Custom HubSpot websites designed to convert visitors into leads with clear messaging and strong UX.

Conversion Rate Optimization (CRO)

Improve your website performance with data-driven changes that increase conversions without increasing traffic.

SEO & AI Search Optimization for Manufacturers

Get found by engineers and buyers when they search Google—or ask AI tools like ChatGPT—for suppliers. I optimize your site around your actual capabilities, materials, and industries so it ranks in search results and shows up in AI-generated answers.

Transparent HubSpot Consultant Pricing

Choose Your Growth System

I do not bill hourly. I provide fixed-price, scope-defined solutions so you know exactly what you are paying upfront. My rates reflect the expertise of a senior specialist—less than an agency, but highly reliable.

1. Advisory & Training

$1,000 / Month

For manufacturers who are new to HubSpot and need guidance, HubSpot consulting, and quick answers to learn it.

  • Direct Expert Access: No juniors, just Jake.
  • Strategic Roadmap: We plan your site goals together.
  • Quick answers to questions like, “Can HubSpot do this? or How do I build a website in HubSpot CMS?” to prevent your team from wasting hours on research and guessing.
  • QA Review: I check your team’s work and provide Loom training videos.

2. Fractional HubSpot Admin & RevOps Support

$2,000 / Month

For manufacturers who need reliable, done-for-you technical support. Pause or cancel anytime.

  • Custom CMS Development: Coding custom modules, global headers/footers, and landing page templates tailored to your brand.
  • HubSpot Implementation: Setting up custom properties and ensuring CRM architecture aligns with your sales cycle.
  • Website Updates: Adding new capability pages, equipment lists, and spec sheets.

3. The B2B Growth Retainer

$4,500 / Month

Designed for shops that want consistent inbound RFQs without relying only on repeat customers or referrals. Fully managed execution requiring only 1–2 hours of your time per month for strategy and review.

  • Everything in Fractional Support, PLUS:
  • Assist with HubSpot onboarding and setup
  • Dedicated Technical Dev: Continuous improvement including up to 4 new pages, landing pages, or tools per month (If your site is fully built, this effort shifts to deeper CRM and conversion optimizations)
  • HubSpot marketing automation for manufacturing: Designing workflows for pre/post-trade show campaigns, industrial marketing automation, distributor communications, and lead nurturing.
  • Lead Generation & CRO: Streamlining RFQ forms, building lead scoring systems to notify sales, and managing targeted Google Ads campaigns. Ad spend billed separately by Google.
  • Clear Reporting: Monthly video walkthroughs of your analytics, highlighting new leads, MQLs, and pipeline movement.

Not Sure What Plan to Choose?

Project Discovery & Roadmap

$1,000 / One-Time

For teams that need to define their technical scope before committing to a retainer.

  • Technical audit of your current HubSpot portal and website.
  • Mapping out an exact technical roadmap and timeline.
  • Help with your manufacturing CRM implementation
  • Actionable plan for organizing complex deal pipelines and sales hand-offs.
  • Identify bottlenecks in your RevOps (the systems connecting your website’s marketing to your sales team’s CRM) to ensure no RFQs slip through the cracks.

Satisfaction Guarantee: If you’re not satisfied in the first 30 days, I’ll refund your first month.

About Jake Lett

I work with Michigan industrial companies, CNC machine shops, fabricators, and industrial suppliers in Metro Detroit to generate RFQs and improve their sales pipeline using HubSpot. With deep expertise in inbound marketing, web development, and positioning strategy, I help large B2B companies, OEMs, and professional service firms increase leads and sales.

My goal is to provide fractional HubSpot services and strategic RevOps guidance to manufacturers who want enterprise-level execution without the bloated agency price tag.

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Digital Marketing Services for B2B & Industrial Manufacturers in Michigan and Beyond

Serving Metro Detroit and Michigan businesses in Ann Arbor, Auburn Hills, Birmingham, Bloomfield Hills, Clinton Township, Detroit, Fair Haven, Farmington Hills, Grand Rapids, Grosse Pointe, Lansing, Livonia, North Macomb County, Novi, Oak Park, Pontiac, Port Huron, Redford, Rochester, Royal Oak, Saginaw, Southfield, Sterling Heights, Troy, Warren, and West Bloomfield.

Digital Marketing Services for:

  • Industrial Equipment & Machinery Manufacturers
  • Manufacturing and Machine Shops
  • Medical Device Manufacturers
  • Building Materials Suppliers
  • B2B Service Providers


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Frequently Asked Questions

What is included in the monthly retainer pricing?
My retainers include a mix of HubSpot development (custom modules, landing page templates, technical troubleshooting), HubSpot marketing services (industrial marketing automation, email campaigns, conversion rate optimization), and lead generation tailored to your manufacturing business's priorities.
Do you handle complex HubSpot integration with manufacturing ERPs?
No. Complex custom ERP integrations often require specialized middleware developers. My focus is on core HubSpot CMS development, CRM setup, and marketing automation. If your project requires a custom ERP sync, I can help map out the HubSpot side of the requirements and collaborate with an integration specialist, but I do not build custom ERP connections directly.
How long does a new HubSpot implementation take?
For a standard B2B manufacturing setup, a core HubSpot implementation typically takes 4 to 6 weeks. If we need to define the scope first, my $1,000 project discovery service is the perfect starting point to map out an exact timeline.
Do you handle our Google Ads budget?
You pay Google directly for your ad spend. My B2B Growth Retainer covers the strategy, continuous optimization, negative keyword management (keeping away the spam), and reporting.
How do you ensure I get qualified RFQs and not junk leads?
I build strict filtering into your HubSpot RFQ forms and use aggressive negative keyword lists in Google Ads. This ensures we filter out hobbyists, students, and low-volume requests, so your sales team only spends time on buyers who fit your capabilities and minimum order requirements.
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