Or do you know you need to but don’t have the time or resources to do it effectively?
Now more than ever, a website is so essential for results. It is a public place you can meet with your customers and prospects 24-7. In addition, an optimized website provides an opportunity to learn about your customer’s needs so you can better serve them. You sell with complex lead times and specifications that require an informed buyer.
Savvy buyers are going to search engines searching for information on the problems you solve. If you are not visible in the results, how can you be considered when deciding to buy? Digital marketing is the effort of making your website and the pages on it the best it can be in guiding a searcher to find the benefits and technical information they need to buy.
Your website is a marketing, sales, and customer service tool which requires investment to maximize the ROI.
Maximizing the return on your marketing investment through continuous improvement
In my experience working with marketers or manufacturing owners, the Plan, Check, and Act stages are often ignored or done poorly. Marketing is often overwhelmed by tactics and implementation and unable to reflect on their performance and make adjustments if needed. This analysis and documentation are extremely important in making improvement gains and avoiding repeating the same mistakes.
There are a lot more layers when working with a large agency and also access to a broad range of skillsets. I recommend a marketing partner if you have a large global footprint and need a large team to implement your internet marketing plan. Often you start an engagement with highly experienced people but then the digital marketing implementation might be off-shored.
However choose a consultant like me, if you prefer working with one person who can offer expertise across all areas of digital marketing. All of the work is done by me and never off-shored.
In the 2020 B2B Content Marketing Benchmark report, close to 70% of the most successful B2B marketers have a documented content plan. B2B buying cycle is long and often requires a lot of information prior to purchase. Think of content marketing as education marketing. You want your website to be a hub of educational content your potential buyer would be searching for. You are aiding them along the journey of finding a solution to their problem.
By developing a marketing plan, your manufacturer’s marketing plan will have a set of KPIs to measure success and help to continually improve results.
The best approach is to do an audit on what is currently working. Then do a competitor analysis to uncover any new opportunities for new business. Lastly, define measurable goals and an action plan to begin trying to make improvements in these areas. The key is to take the time to develop a game plan to understand past results and future projections.
I am focused on improving your business outcomes. When you work with me, all work is done by me and not outsourced.
Are you investing in one of your most important company assets? Or do you know you need to but don’t have the time or resources to do it effectively? Now more than ever, a website is so essential for results. It is a public place you can meet with your customers and prospects 24-7. In… Read more »