What occurs during the attract stage of the inbound methodology?

This post is an example of what should be done during the attract stage of the inbound methodology. I saw in my organic search analytics people searching for answers to this question. So I created this article to provide helpful content to answer this question and attract them to my website. So the attract stage… Read more »

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Category: Common Questions

HubSpot Landing Pages vs Website Pages. What is the Difference?

From a code standpoint, they are the same. They have the 3 main elements of a webpage: A title, a URL, and page content. But HubSpot separates them for reporting and analytics. The reason for this is they often are used for different things. What is a landing page? Has a clear call to action… Read more »

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Category: Common Questions

How to Change a Theme in HubSpot CMS

Are you looking to change your HubSpot theme? Below is some guidance on common ways you can change your HubSpot theme. How to edit the theme style settings Each HubSpot theme contains settings you can change in the theme editor panel. These settings will allow you to edit colors, fonts, spacing, and more to help… Read more »

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Category: Articles / Common Questions

Where can you view all of your downloaded HubSpot templates and modules?

Are looking for all of your previously purchased HubSpot templates, themes, and modules? Login to your HubSpot account Click the asset marketplace icon in the top right of the header navigation Click the “Purchased” tab, the url should look like this https://app.hubspot.com/marketplace/(your portal ID)/manage-purchases Want to learn more about the HubSpot CMS? HubSpot CMS for… Read more »

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Category: Common Questions

What Does HubSpot SCOPE Acronym Mean?

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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Category: Common Questions

What Font Does HubSpot Use in Their Branding?

HubSpot has a nicely presented digital branding guide that shows they are using the Avenir Next font in their print and digital communications.  

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Category: Common Questions

HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot… Read more »

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Category: Common Questions

Does HubSpot CMS use Bootstrap?

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example

So can I… Read more »

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Category: Common Questions

How to Choose Marketing Automation Software for Your Business

Are you in the market for a marketing automation tool for your business? There are a lot of options to choose from. Below are some pro’s and con’s of some of the bigger names to help you narrow down your decision. Small Market Mid Market Enterprise ActiveCampaign HubSpot Drip Mailchimp ConvertKit ActiveCampaign HubSpot Marketo Klaviyo… Read more »

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Category: Common Questions

According to HubSpot, What is the First Stage Action of Inbound Marketing?

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.

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Category: Common Questions