What Does HubSpot SCOPE Acronym Mean?

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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Category: Common Questions

What Font Does HubSpot Use in Their Branding?

HubSpot has a nicely presented digital branding guide that shows they are using the Avenir Next font in their print and digital communications.  

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HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot… Read more »

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Category: Common Questions

Does HubSpot CMS use Bootstrap?

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example

So can I… Read more »

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How to Choose Marketing Automation Software for Your Business

Are you in the market for a marketing automation tool for your business? There are a lot of options to choose from. Below are some pro’s and con’s of some of the bigger names to help you narrow down your decision. Small Market Mid Market Enterprise ActiveCampaign HubSpot Drip Mailchimp ConvertKit ActiveCampaign HubSpot Marketo Klaviyo… Read more »

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According to HubSpot, What is the First Stage Action of Inbound Marketing?

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.

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Where can you view all of your downloaded HubSpot templates and modules?

If you download a HubSpot theme or module from their marketplace there is a spot for you to manage these assets. You can update them, reinstall, or write a review. Below are two ways to find this purchase management panel Option 1 – HubSpot Asset Marketplace Homepage Visit the HubSpot marketplace homepage and click the… Read more »

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HubSpot CMS vs WordPress: Should you build your website on HubSpot CMS?

If you answer yes to a lot of the questions below, I would consider HubSpot CMS. Is your site mostly public-facing content and nothing needs to be private or require high levels of secure access? Do you have a global team of marketing and sales? Do you need to translate content? Do you need the… Read more »

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What are the Best Image Size Dimensions for Responsive Web Design?

When building image carousels, jumbotrons, or full background sections you will often need to properly size an image. Below are some recommendations based on the most common device screen sizes and if you are using parallax or fixed background images. Desktop (1920×1080) 2000px x 360px, 4000px x 720px (retina) Parallax (images need to be as… Read more »

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How Do You Change the Primary Domain in HubSpot CMS?

If you are looking to rebrand your website and change its domain there are a few steps you can take. You will most likely land on this HubSpot knowledge base article which outlines the steps but if you read it quickly you might miss a critical piece of information. At the very bottom there is… Read more »

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Category: Common Questions