Improve your AI prompts, study great B2B emails, and see HubSpot’s new AI agents | 3 Things Newsletter – April, 2025

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Looking to sharpen your AI skills, supercharge your B2B email marketing, and get the inside scoop on cutting-edge martech? We’ve gathered some fantastic resources this week, directly from industry leaders like Google and HubSpot. Dive in to discover a practical guide to AI prompt engineering, inspiring B2B campaign examples, and a look at how new […]

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How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025

Category: Newsletter

Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus, […]

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Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google’s buyer intent tool | 3 Things Newsletter – February, 2025

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Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent […]

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Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter – December, 2024

Category: Newsletter

In this edition of the 3 Things Newsletter, we’re diving into key insights that can help you stay ahead in marketing. From understanding how AI is reshaping digital strategies and how to communicate this change to executives, to exploring the latest SEO trends for 2025, we’ve got you covered. Plus, learn how to safeguard your […]

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From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini, Big Generative AI Tools Advancements, and Enhanced CPC Going Away in Google Ads | 3 Things Newsletter – September, 2024

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1. From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini Last month, I shared a story about receiving a business lead who said they found me after performing a search in ChatGPT. So, I wanted to look into ways to optimize and improve recommendations like this. […]

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Getting leads from ChatGPT, Tracking HubSpot lifecycle stages as conversions in Google Ads, Marketing Data is Getting Harder to Quantify | 3 Things Newsletter – August 2024

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Landing consulting leads through AI-powered tools like ChatGPT is becoming a reality for many businesses. Recently, I discovered I was listed as a recommended Google Ads consultant when someone searched for experts in my area. This experience highlights a significant shift in how people find service providers—AI-driven search is complementing traditional search engines. To stay […]

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Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter – June, 2024

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1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to […]

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New Page Templates and Modules added to the Industrial Pro HubSpot Theme

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I’ve recently added new features to my Industrial Pro theme for HubSpot. The overall goal of the updates was to make it better support manufacturing services and make it easier to build common pages most industrial companies have. Theme Feature Updates Include: New Page Templates Home 2The homepage template is great for metal fabricators and machine […]

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How to Remove “Powered by Shopify” from Website Footer 2023

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In this video I walk you through the steps of removing the “Powered by Shopify” text in the site footer of your store. I will be demonstrating this using the Shopify Dawn theme but this should apply to most themes. The official help video from Shopify has you just remove the link text but the […]

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How to Add, Move, Edit, and Delete HubSpot Modules

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In this HubSpot tutorial video, I’ll show you how to add, move, edit, and delete modules in HubSpot CMS. If you’re looking to manage your content and templates more effectively, then this video is for you! This video will provide you with step-by-step instructions on how to add, move, edit, and delete modules in HubSpot […]

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