HubSpot CMS Certified Developer

Custom HubSpot Themes & Modules



My Hybrid skillset of design, HubSpot CMS development, and SEO makes sure your website is built to attain your business goals.


Freelance HubSpot Developer – Jake Lett

Jake Lett
Freelance HubSpot Developer – Jake Lett

I have been a web designer / developer for the past 15+ years. I am still learning and enjoy helping others learn as well. I earned a bachelor's in graphic design around the time CSS and web standards were just starting to take hold. My primary focus was on print design but I gradually began doing more web projects.

Please email me if you have a question regarding the HubSpot Design Tools editor or if you need help creating a custom template for your business. I am here to help!

Jake Lett
Freelance HubSpot CMS Developer
Bootstrap Creative
Located in Metro Detroit, Michigan U.S.A.
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Hire a freelance HubSpot CMS developer

View Work Samples PDF Email Me (586) 894-8024


Freelance HubSpot Developer – Jake Lett

Ways I can help you and your business grow


HubSpot Services List

  • Custom HubSpot Web Design - UI / UX

    Do you have a general idea of what you want but not sure exactly how it should look or function? I can help you work through the various stages of wireframes and design comps to clearly define the scope of the project.

  • Custom HubSpot Web Development

    I have experience building full website themes, blog themes, quote templates, landing page templates, and email templates for HubSpot.

  • HubSpot Inbound Marketing Consultanting

    Do you need help defining a strategy on how to use HubSpot to maximize your investment? I can help you define a strategy on how to use HubSpot to increase website traffic and leads.

  • HubSpot CRM Onboarding

    Need help navigating HubSpot and understanding how to set it up for your business? I can help you create properties, workflows, lists, etc. so you can use HubSpot effectively.


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Additional HubSpot Services

  • SEO Optimization

    Increase organic search traffic and broadening brand awareness.

  • Conversion rate optimization

    Perform A/B split tests to increase leads.

  • Google Ads Campaign Setup & Management

    Sometimes a beautiful website and on-page SEO isn't enough. If you are in a competitive market Google Ads helps you gain visibility and learn what keywords drive leads for your business.

  • HubSpot Template edits, branding updates, or improvements

  • HubSpot Graphic Design Services

    Social post graphics, print brochures, ebook design

So Why Choose Jake for Your Hubspot CMS Development Needs?

I think through your business objectives and present creative solutions to achieve the outcomes you desire. In addition to the web design, I can help build the page, optimize it for SEO, and provide various designs for conversion split testing.

Do you have a HubSpot project you need help with?

Email Me (586) 894-8024



Freelance HubSpot Developer – Jake Lett

HubSpot Services Pricing & Rates


My rates are less than an agency but more than a junior or offshore developer. Unlike other freelancers, I provide a satisfaction guarantee on my work. If you are unhappy with my services you can request a refund.

How My Rates Compare to Other Options

  • $ junior developer or offshore - more errors, back and forth, and time wasted.
  • $$ Jake Lett - a good value because I am highly skilled with less overhead than a HubSpot agency. In addition all of the work is done by me unlike agencies who often pass work to less experienced employees.
  • $$$+ Inbound Marketing Agency - more meetings, overhead, and layers.

For smaller projects

I do not bill hourly but offer fixed price bids.

For larger projects with a defined scope of work

I can provide you a flat project fee and proposal. I do this so you know what you are paying up-front and you don't have surprises and have to buy more hours later.

For larger projects without a defined scope of work

I offer a $1,000 paid project discovery service to work with you to define a scope. This will act as a roadmap for us to follow to provide an accurate cost estimate.

Want to Hire a Freelance HubSpot developer and web designer?

Email Me (586) 894-8024

Frequently asked questions


What is a typical HubSpot consultant hourly rate?

Freelance HubSpot developer hourly rates typically are in the $75-$300 range if you are hiring someone in USA or Europe. Lower rates can be found using sites like Upwork but have their challenges working with different cultures, languages, and time zones.

If you hire an inbound marketing agency, hourly rates are likely in the $200-$400+ range. The hourly rate depends on your specific project requirements.

If you work with me, I do not charge an hourly rate but instead, provide you a proposal of various ways we could work together. The options could either be a fixed price or a monthly retainer fee. This way you and your accounting team know the costs up front and there are no change orders or need to buy more hours.

How much does custom HubSpot development cost? How to Reduce HubSpot Development Cost?

If you are building a new custom HubSpot theme for a blog or website you can expect to pay $5,000 - $20,000 depending on the scope of your project. For a custom HubSpot module or landing page template, you can expect to pay $1,000 - $6,000. If you are on a tight budget and looking for ways to reduce the cost of custom HubSpot development, I recommend looking into marketplace themes and modules or a monthly HubSpot developer subscription plan to improve your site over time.

What does a HubSpot CMS developer do?

The HubSpot CMS has a certain way of doing things and so you need to hire a HubSpot developer that knows how to write HubL and create themes to work with the HubSpot CRM. This is a specialized skillset so finding a resource can be more difficult than a PHP WordPress developer. But this specializing has its benefits because they are not just building a website but a business tool to help your business grow long term.

How much does a HubSpot consultant cost?

A HubSpot consultant is someone who can listen to your list of requirements and also provide alternate solutions and advice. They might also have expertise in other HubSpot areas like Marketing, Sales, SEO, and Google Ads. This is the area I serve. I have a hybrid skillset and have worked in agencies and in-house marketign teams, so I am professional and can work well with you and your team to build high quality solutions for HubSpot.

What makes Jake Lett different from other freelance HubSpot developers?

I have a hybrid skillset which gives brings you a lot of value working with one resource. What is a hybrid? I have expertise in the following areas: HubSpot CRM platform, web design & development, SEO, lead generation strategy, and Google Ads. This adds up to added value and trust in knowing your investment is looked at from multiple disciplines and not just the code.

Want to hire a HubSpot developer or consultant?

Email Me (586) 894-8024

About Bootstrap Creative

BootstrapCreative is a Michigan HubSpot Design Partner that helps businesses improve their digital experiences and marketing efforts.