Posts Tagged: Digital Strategy
Want to Receive Email Updates of New Articles About Digital Strategy?
Join My Email NewsletterHow to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4
Category: Articles
As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session duration and bounce rates can help you identify which keywords are driving quality traffic and which ones are underperforming. In this post, we’ll guide you through how to set up URL tracking options in… Read more »
How Much Does HubSpot Development & Web Design Cost? (USA Pricing Guide)
Category: Articles
Budgeting for HubSpot development can be challenging, especially with varying costs across freelancers, agencies, and online platforms. Whether you’re looking for a quick fix, a fully custom website, or ongoing support, understanding different pricing models will help you choose the right option. This guide covers hourly rates, fixed project costs, and monthly retainers, along with… Read more »
Why Do So Many Industrial B2B Websites Frustrate Buyers?
Category: Articles
If you’ve ever tried to navigate an industrial manufacturer’s website, you’ve likely run into issues—slow load times, missing product details, and clunky navigation. It’s a common frustration among B2B buyers, especially those in technical fields like engineering, procurement, and industrial automation. A recent Reddit discussion in the r/PLC community highlights these pain points firsthand. Users… Read more »
Google Ads for B2B Lead Generation: Important Things to Know
Category: Articles
Google Ads can be a powerful tool for B2B lead generation, but it requires a different approach compared to e-commerce or local service businesses. If you’re a marketing manager considering hiring a Google Ads consultant, understanding the key differences and best practices can help you make an informed decision. Why Google Ads for B2B Lead… Read more »
Google Ads Remarketing Campaign Setup Guide for B2B Lead Generation
Category: Articles
As a B2B marketing manager, you’re constantly looking for ways to drive quality leads and nurture relationships with potential clients. One of the most effective and often underutilized strategies for achieving this is remarketing. Remarketing allows you to reconnect with individuals who have already engaged with your website, content, or ads, but haven’t yet converted… Read more »
AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Know
Category: Articles
If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward…. Read more »
AdWords Management Pricing: How Much Does Google Ads PPC Management Cost?
Category: Common Questions
If you’re wondering about AdWords management pricing, you’re likely considering how much it costs to have an expert manage your Google Ads campaigns. The cost of Google Ads management can vary depending on several factors, including the complexity of the campaign, the experience of the manager or agency, and the scale of your business. Here… Read more »
What are Demand Gen Google Ads? A B2B Strategic Playbook
Category: Articles
What’s the Real Deal with Demand Generation? Let’s cut through the marketing jargon. Demand generation isn’t just about throwing ads into the digital void and hoping something sticks. It’s about creating awareness, nurturing curiosity, and guiding decision-makers through a seamless journey—from “Who are these guys?” to “We need this solution yesterday.” For B2B companies, this… Read more »
The Best B2B Lead Generation Strategies and Examples for 2025
Category: Articles
Mastering B2B Lead Generation in 2025: A Comprehensive Strategy Guide In the dynamic world of B2B marketing, lead generation is both an art and a science. As we approach 2025, successful businesses will distinguish themselves not just by the technologies they use, but by their ability to create meaningful, personalized connections with potential clients. The… Read more »
Signs You Need a Google Ads Consultant for Your B2B Business
Category: Articles
Google Ads can be a powerful tool for driving leads and generating business growth, especially for B2B companies. However, effectively managing campaigns, optimizing ad spend, and achieving high returns on investment (ROI) requires experience and expertise. If you’re struggling with any aspect of Google Ads or not seeing the results you expect, it might be… Read more »