Posts Tagged: Analytics & Reporting
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Join My Email NewsletterHow to Increase Data Retention to 14 Months Instead of the Default 2 Months in GA4
Google Analytics 4 has the option to create custom reports called explorations. But you might notice when creating a custom report, you can only see data for the past two months. This is surprising because the old UA analytics let you go back in time to 26 months. This is an important difference, and if… Read more »
Category: Articles
Why Your GA4 Traffic Data May Not Match HubSpot
Now that Google Analytics 4 (GA4) is officially here. I wanted to share a hidden feature causing confusion when comparing website traffic reports in HubSpot vs. what was being shown in GA4. For a span of a few days, there was a spike in direct traffic in HubSpot, but in GA4, I did not see… Read more »
Category: Common Questions
How to track Google Ads Conversions with a JavaScript Application?
I recently ran into an issue tracking Google Ads conversions with imported Google Analytics Goals. I was using a destination goal for a thank you page. This was setup properly but the website was using JavaScript to change the url destination and so did not refresh the page. This prevented the goal from running even… Read more »
Category: Common Questions