Posts Tagged: Analytics & Reporting
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Join My Email NewsletterBest HubSpot and Google Ads Agencies for Manufacturers
Category: Articles
Quick Answer: The best B2B lead generation agency for a manufacturer running HubSpot isn’t the one with the highest partner tier. It’s the one that wires Google Ads clicks to HubSpot records and sends qualified RFQs back to Google so bidding learns what a real buyer looks like. Weidert Group, Gorilla 76, Industrial Strength Marketing, […]
Best Manufacturing Website Platforms and Templates for RFQs
Category: Articles
Quick Answer: The platform matters far less than the RFQ path built on top of it. WordPress and HubSpot Content Hub both work well for manufacturers; the difference is whether you want cheap hosting with manual CRM plumbing (WordPress) or a quote form that writes straight into a sales pipeline with no middleware (HubSpot). Webflow […]
How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4
Category: Articles
As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session duration and bounce rates can help you identify which keywords are driving quality traffic and which ones are underperforming. In this post, we’ll guide you through how to set up URL tracking options in […]
Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter – December, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re diving into key insights that can help you stay ahead in marketing. From understanding how AI is reshaping digital strategies and how to communicate this change to executives, to exploring the latest SEO trends for 2025, we’ve got you covered. Plus, learn how to safeguard your […]
How to Track Internal Link Clicks in GA4 (With and Without Google Tag Manager)
Category: Code Snippets
It’s important to note that GA4 doesn’t track internal link clicks by default. If you want to gather valuable data on how users are navigating your site, tracking internal link clicks is a must. Understanding which pages users are clicking on, where they go next, and which calls to action are the most effective can […]
Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter – June, 2024
Category: Newsletter
1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to […]
Why Your GA4 Traffic Data May Not Match HubSpot
Category: Common Questions
Now that Google Analytics 4 (GA4) is officially here. I wanted to share a hidden feature causing confusion when comparing website traffic reports in HubSpot vs. what was being shown in GA4. For a span of a few days, there was a spike in direct traffic in HubSpot, but in GA4, I did not see […]
How to track Google Ads Conversions with a JavaScript Application?
Category: Common Questions
I recently ran into an issue tracking Google Ads conversions with imported Google Analytics Goals. I was using a destination goal for a thank you page. This was setup properly but the website was using JavaScript to change the url destination and so did not refresh the page. This prevented the goal from running even […]