Posts Tagged: Analytics & Reporting
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Join My Email NewsletterHow to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4
Category: Articles
As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session duration and bounce rates can help you identify which keywords are driving quality traffic and which ones are underperforming. In this post, we’ll guide you through how to set up URL tracking options in… Read more »
Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter – December, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re diving into key insights that can help you stay ahead in marketing. From understanding how AI is reshaping digital strategies and how to communicate this change to executives, to exploring the latest SEO trends for 2025, we’ve got you covered. Plus, learn how to safeguard your… Read more »
Maximize your B2B Google Ads: Smarter targeting, conversion tracking, and the power of GA4 | 3 Things Newsletter – November, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re sharing actionable insights to help you get the most out of your Google Ads campaigns. Learn why some ad formats, like Call Ads, may not be the best fit for every business and how to leverage tools like Google Analytics 4 (GA4) for advanced audience targeting… Read more »
AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Know
Category: Articles
If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward…. Read more »
How to Track Internal Link Clicks in GA4 (With and Without Google Tag Manager)
Category: Code Snippets
It’s important to note that GA4 doesn’t track internal link clicks by default. If you want to gather valuable data on how users are navigating your site, tracking internal link clicks is a must. Understanding which pages users are clicking on, where they go next, and which calls to action are the most effective can… Read more »
Use AI to Summarize a Contact Record in HubSpot, Final Sunset of Universal Analytics, Google Docs Adding Markdown Support | 3 Things Newsletter – July, 2024
Category: Newsletter
1. Google Search Document Leak & SEO Impact I was recently looking at a contact record inside HubSpot and noticed a cool feature I wasn’t aware of. You can click the actions dropdown and select Summarize in Chatspot. This will then generate a summary of the Contact’s history with your company in an easy-to-read text… Read more »
Google Search Document Leak & SEO Impact, New! I Created a UTM Campaign Builder Tool, Adding Custom Fonts to HubSpot | 3 Things Newsletter – June, 2024
Category: Newsletter
1. Google Search Document Leak & SEO Impact In late May, a bunch of documents leaked regarding how the Google search algorithm functioned. Granted this information could be outdated and not accurate to how everything is working. However, you can gain a lot of insights into what Google is looking for when it says to… Read more »
How to Increase Data Retention to 14 Months Instead of the Default 2 Months in GA4
Category: Articles
Google Analytics 4 has the option to create custom reports called explorations. But you might notice when creating a custom report, you can only see data for the past two months. This is surprising because the old UA analytics let you go back in time to 26 months. This is an important difference, and if… Read more »
Why Your GA4 Traffic Data May Not Match HubSpot
Category: Common Questions
Now that Google Analytics 4 (GA4) is officially here. I wanted to share a hidden feature causing confusion when comparing website traffic reports in HubSpot vs. what was being shown in GA4. For a span of a few days, there was a spike in direct traffic in HubSpot, but in GA4, I did not see… Read more »
How to track Google Ads Conversions with a JavaScript Application?
Category: Common Questions
I recently ran into an issue tracking Google Ads conversions with imported Google Analytics Goals. I was using a destination goal for a thank you page. This was setup properly but the website was using JavaScript to change the url destination and so did not refresh the page. This prevented the goal from running even… Read more »