How to Dynamically Set BigCommerce Title Tags

Category: Code Snippets

BigCommerce does not provide an easy way to make bulk title tag changes in their admin. However you can update your theme files to dynamically set the title tag based on the template being used. Below is what I have used with custom stores I have built. <title>{{#if template ‘==’ ‘pages/product’}}{{product.brand.name}} {{ head.title }}{{else if […]

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What Does HubSpot SCOPE Acronym Mean?

Category: Common Questions

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

Category: Common Questions

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot […]

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Does HubSpot CMS use Bootstrap?

Category: Common Questions

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example <div class=”row-fluid “> <div […]

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HubSpot Website Design Examples – Web Design Inspiration

Category: Articles

Are you considering building your website on the HubSpot CMS? Want to see what is possible? Below are some well known companies using HubSpot CMS for their website hosting and page building. Visit the official gallery, for more HubSpot website design examples. HubSpot Website Design Examples for Manufacturing Pierce Whirlwind Steel Coca-Cola Northeast Haldor Topsoe […]

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Inbound Marketing is Just Like Gardening

Category: Articles

What is inbound marketing and how do marketing automation platforms like HubSpot help? HubSpot, a lot like other marketing automation platforms, only provides the tools you need to foster inbound marketing. But it is up to you or a service partner to use these tools to get the results you desire. An analogy would be […]

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Website Templates for Industrial Manufacturers Added to the HubSpot Asset Marketplace – Video

Category: Press Releases

Jacob Lett of Bootstrap Creative designed a website theme for manufacturing businesses to promote their brand and products online using the HubSpot CMS. DETROIT (PRWEB) JANUARY 07, 2021 When strategic marketing consultant and website designer Jacob Lett entered HubSpot’s first-ever Themes Challenge hackathon, his vision was to design a website theme specifically to help manufacturers increase […]

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