What Does HubSpot SCOPE Acronym Mean?

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HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing.

S.C.O.P.E

    1. Standardize for consistency.
    2. Contextualize for relevance.
    3. Optimize for clarity.
    4. Personalize for impact.
    5. Empathize for compassion.

To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.