What Does HubSpot SCOPE Acronym Mean?

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HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing.


    1. Standardize for consistency.
    2. Contextualize for relevance.
    3. Optimize for clarity.
    4. Personalize for impact.
    5. Empathize for compassion.

To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.


Written by: Jacob Lett, a website designer & developer who creates HubSpot CMS themes and writes web design & marketing books to help marketers, designers, and web developers grow their businesses. This blog is my own personal journal and source to help others through some challenges I have faced.
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Category: Common Questions
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