What Does HubSpot SCOPE Acronym Mean?

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HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing.

S.C.O.P.E

    1. Standardize for consistency.
    2. Contextualize for relevance.
    3. Optimize for clarity.
    4. Personalize for impact.
    5. Empathize for compassion.

To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.

 

Written by: Jacob Lett - Jacob is a HubSpot CMS designer & developer who helps B2B businesses grow their revenue. Unlike his competitors, he focuses on small and consistent website design changes to increase results. He recently created the Industrial HubSpot Theme to help manufacturers quickly build their website on the HubSpot CMS platform. Connect on LinkedIn
Category: Common Questions
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