Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »
Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter – December, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re diving into key insights that can help you stay ahead in marketing. From understanding how AI is reshaping digital strategies and how to communicate this change to executives, to exploring the latest SEO trends for 2025, we’ve got you covered. Plus, learn how to safeguard your… Read more »
Maximize your B2B Google Ads: Smarter targeting, conversion tracking, and the power of GA4 | 3 Things Newsletter – November, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re sharing actionable insights to help you get the most out of your Google Ads campaigns. Learn why some ad formats, like Call Ads, may not be the best fit for every business and how to leverage tools like Google Analytics 4 (GA4) for advanced audience targeting… Read more »
AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Know
Category: Articles
If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward…. Read more »
AdWords Management Pricing: How Much Does Google Ads PPC Management Cost?
Category: Common Questions
If you’re wondering about AdWords management pricing, you’re likely considering how much it costs to have an expert manage your Google Ads campaigns. The cost of Google Ads management can vary depending on several factors, including the complexity of the campaign, the experience of the manager or agency, and the scale of your business. Here… Read more »
What are Demand Gen Google Ads? A B2B Strategic Playbook
Category: Articles
What’s the Real Deal with Demand Generation? Let’s cut through the marketing jargon. Demand generation isn’t just about throwing ads into the digital void and hoping something sticks. It’s about creating awareness, nurturing curiosity, and guiding decision-makers through a seamless journey—from “Who are these guys?” to “We need this solution yesterday.” For B2B companies, this… Read more »
The Best B2B Lead Generation Strategies and Examples for 2025
Category: Articles
Mastering B2B Lead Generation in 2025: A Comprehensive Strategy Guide In the dynamic world of B2B marketing, lead generation is both an art and a science. As we approach 2025, successful businesses will distinguish themselves not just by the technologies they use, but by their ability to create meaningful, personalized connections with potential clients. The… Read more »
Signs You Need a Google Ads Consultant for Your B2B Business
Category: Articles
Google Ads can be a powerful tool for driving leads and generating business growth, especially for B2B companies. However, effectively managing campaigns, optimizing ad spend, and achieving high returns on investment (ROI) requires experience and expertise. If you’re struggling with any aspect of Google Ads or not seeing the results you expect, it might be… Read more »
How Much Should I Spend on Google Ads PPC Campaigns?
Category: Articles
Deciding how much to spend on Google Ads can feel overwhelming, especially if you’re new to pay-per-click (PPC) advertising. Striking the right balance between your marketing goals and budget is essential to ensure your investment drives measurable results. Whether you’re a small business exploring Google Ads for the first time or an established company looking… Read more »
Hiring a Freelance PPC Google Ads Specialist for B2B Success
Category: Articles
Hiring a freelance PPC specialist or Google Ads consultant can help your B2B business improve advertising results. With expertise in platforms like Google Ads, Bing Ads, and LinkedIn Ads, these professionals manage campaigns that drive leads and sales while optimizing your budget. Benefits of Working with a Freelance PPC Specialist Freelancers offer cost-effective, focused expertise…. Read more »