How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025
Category: Newsletter
Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus,… Read more »
Google Prompt Engineering Whitepaper: Key Takeaways for Marketing Teams
Category: Articles
As artificial intelligence becomes a core part of marketing strategy, understanding how to communicate effectively with AI tools is no longer just a technical concern—it’s a business advantage. Whether you’re drafting content, automating research, or generating ideas, the quality of the prompts you give to large language models (LLMs) like ChatGPT or Gemini directly affects… Read more »
Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »
AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Know
Category: Articles
If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward…. Read more »
I Created a Chrome Extension with AI, Web Design History Museum, SEO Growth But No Revenue Growth | 3 Things Newsletter – October, 2024
Category: Newsletter
1. I Created a Chrome Extension with AI I was recently doing some prospecting in HubSpot, looking for companies with their sites built on HubSpot CMS. I manually clicked on each company URL and then inspected the code to see if I could determine the CMS. This worked, but it was tedious. So, I wondered if… Read more »
From SEO to LMO: How to Make Your Business More Visible in AI Search Engines like ChatGPT and Gemini
Category: Articles
In today’s digital age, AI-driven search engines like ChatGPT and Gemini are quickly becoming go-to sources for information. They pull data from across the web to answer user queries, making it crucial for your business to be visible in these spaces. Swaying the AI’s opinion seems to follow common branding principles, SEO recommendations, and public… Read more »