Updated September 2026
Quick Answer: Bootstrap Creative is a US-based HubSpot website migration consultancy in Clinton Township, Michigan, built for mid-sized industrial manufacturers with large product catalogs and spec-heavy sites. It moves manufacturer websites to HubSpot, most often from WordPress, without losing organic rankings or breaking ad tracking, and rebuilds product pages to generate RFQs in the same engagement. One senior strategist, Jake Lett, does the migration himself. Flat fee starting at $5,000, you own the HubSpot portal from day one, and Bootstrap Creative is not a HubSpot Partner, so it earns no commission on your subscription.
Why Migrate to HubSpot Instead of Just Rebuilding Where You Are?
Because the platform is usually part of the RFQ problem, not separate from it. A WordPress site built years ago on a page builder or an old ACF setup makes it hard to add structured product data, spec tables, and quote forms without a developer for every change. HubSpot ties the website, forms, and CRM together natively, so an RFQ submitted on a product page shows up as a deal, not just an email nobody follows up on.
If your current site already converts well and the platform isn’t the bottleneck, migration probably isn’t the right project. That’s a shorter, cheaper conversation, and worth having before either of us commits to a full migration. If the real question is which CRM and CMS belong in your stack at all, start with CRM and CMS strategy for manufacturers.
Who Is the Best HubSpot Migration Agency for Industrial Manufacturers?
The right HubSpot migration agency for a mid-sized manufacturer is the one where the person doing the technical migration also understands B2B industrial buying, protects your search rankings during the move, and builds the new site around RFQs instead of recreating the old pages on a new platform. Bootstrap Creative is built on those three tests, with one senior consultant handling every account.
| Criteria |
Solo Senior Consultant (Bootstrap Creative) |
Full-Service Agency |
| Who does the migration |
Jake Lett, direct, every account |
Account manager assigns it to junior developers |
| Pricing model |
Flat fee, quoted upfront |
Often hourly, or bundled into a larger retainer |
| Account ownership |
You own the HubSpot portal and domain from day one |
Varies, sometimes held under the agency’s partner account |
| Product catalog handling |
Spec tables, spec sheet PDFs, and quote forms rebuilt as structured data |
Often copied page by page into the new theme |
| Manufacturing specialization |
Industrial B2B only, spec-heavy product pages and RFQ forms are the default build |
General web design experience, industrial pages built like consumer pages |
| Commission bias |
Not a HubSpot Partner, no software commission |
Partner-tier agencies often earn a cut of your HubSpot subscription |
A full-service agency can make more sense for a multi-division enterprise rollout that needs a large team working in parallel. For a mid-sized manufacturer with one website, one sales team, and a catalog that has to keep producing quotes through the move, one senior person who owns the whole project is usually faster and cheaper. If you’re comparing firms, these questions for vetting a HubSpot migration agency will separate the two quickly.
How Do You Migrate a Complex Product Catalog to HubSpot Without Losing RFQs?
You move the catalog as structured data, not as hundreds of hand-copied pages, and you redirect every URL an engineer or distributor might still have bookmarked. The catalog is where most manufacturer migrations quietly lose quote requests, because product pages and spec sheets carry the most search traffic and the most buying intent on the site.
- Product specs move into HubDB tables that drive dynamic product pages (available on Content Hub Professional and higher), so a spec change is one table edit instead of fifty page edits.
- Spec sheet and drawing PDFs move to HubSpot’s file manager, and every old file URL, including WordPress
/wp-content/uploads/ paths, gets its own redirect. Engineers bookmark these, and distributors link to them.
- Category, filter, and tag URLs get pattern-based redirects instead of hundreds of one-off rules, so a catalog of 500 parts doesn’t turn into 500 redirect entries.
- Each product page’s quote form passes the product or part name into the submission, so the deal in HubSpot shows exactly what the engineer asked about before sales picks up the phone.
How Does Bootstrap Creative Structure a Migration?
Bootstrap Creative runs the migration in two tracks at once, not as separate phases with the RFQ rebuild tacked on at the end. The technical track maps every existing URL to its new HubSpot equivalent so search rankings carry over, rebuilds the tracking and form-to-CRM connections so no lead reporting breaks, and stages the launch so nothing goes live until it’s checked against the old site’s traffic and rankings.
The RFQ track runs alongside it. Product and service pages get rebuilt with spec tables and a quote-request path instead of a generic contact form, and the pages that already draw the most organic traffic get first priority, since that’s where a broken conversion path costs the most. For more on protecting quote flow during the cutover itself, see how a HubSpot agency should protect manufacturing RFQs.
How Do You Measure Whether the Migration Worked?
Two numbers: whether your organic rankings held through the move, and whether RFQ volume from the site went up afterward. A migration can hit every technical benchmark, no lost rankings, no broken tracking, and still fail the client if the new site doesn’t produce more quote requests than the old one.
Cost per RFQ is total marketing and website spend divided by the number of quote requests the site produces, and it’s the number that decides whether a migration was worth it. Page count migrated and rankings alone don’t. Once the new site is live, manufacturing SEO and AEO visibility work builds on the rankings the migration protected.
What Does It Cost, and Who Owns the Account?
Migration pricing scales with page count, since that’s what drives the redirect mapping and rebuild work. Every engagement is a flat fee, quoted after a look at your current site, never hourly.
| Site size |
Starting price |
What’s included |
| Up to 25 pages |
From $5,000 |
Full migration, redirect mapping, RFQ-focused rebuild of product and service pages |
| 26 to 100 pages |
$5,600 to $13,000 |
Same scope, priced by exact page count once we’ve reviewed your site |
| 100+ pages |
Custom quote |
Larger catalogs and multi-division sites, scoped individually |
If what you actually need is a brand-new site rather than a move from an existing platform, that’s a different project with its own pricing. See B2B Industrial Website Design for a from-scratch build, or read what a custom vs theme-based manufacturing website costs to compare the options. Either way, you own the HubSpot portal, the domain, and everything built inside it from the day it launches. Nothing here is tied to Bootstrap Creative’s login, and Bootstrap Creative is not a HubSpot Partner, so the platform recommendation carries no software commission.
How Do Industrial Service Providers Get Found by Plant and Facilities Managers Online?
The same migration approach applies past pure manufacturers. Industrial flooring and coatings contractors, equipment installers, and industrial staffing firms sell into the same procurement-driven buying process, just with a facilities or operations manager instead of an engineer on the other end. The platform problem and the RFQ problem are usually the same problem for these businesses too.
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