The 5 Best HubSpot Themes and Templates of 2021

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The 5 Best HubSpot Themes and Templates

The HubSpot theme marketplace contains a variety of themes to choose from. Below is a short list of themes to consider when choosing one for your business.

What are themes in HubSpot CMS?

Prior to themes, the HubSpot marketplace contained only templates and template packs. Themes are very similar to template packs with the addition of an editable theme settings panel. This allows you to control the visual design of all templates contained in the theme. This type of customization used to require code changes across multiple templates.

Some things to consider before choosing a theme

  1. Is the default visual design appropriate for your brand, industry, and ideal buyer persona?
  2. Will the complexity of the theme make your job easier or create a new hassle weeding through all of the features?
  3. Does the theme follow technical SEO best practices to maximize search ranking?

1. Clean HubSpot Theme

clean hubspot theme

Price: $997

This series of templates has a long history in the marketplace and has a large following. It contains templates and modules suitable for different industries like B2B SaaS and professional services.

Buy HubSpot Theme

2. Atomic HubSpot Theme

Atomic HubSpot Theme

Price: $997

Buy Atomic HubSpot Theme

3. Studio Canvas HubSpot Theme

Studio Canvas HubSpot Theme

Price: FREE

If you are looking for a professional free HubSpot theme, Studio Canvas is a great consideration. The only downside I see with this theme is it requires having illustrative images to continue the design with your brand. It would not work very well for cropped images that are more square.

Buy Studio Canvas HubSpot Theme

4. Power HubSpot Theme

Power HubSpot Theme

Price: $999

This theme won the Best Overall Theme in the 2020 HubSpot Themes Challenge. It has a nice clean and modern design with various web page layout options to choose from.

Buy Power HubSpot Theme

5. Landify HubSpot Theme

Landify HubSpot Theme

Price: $999

This clean and airy design looks suitable for software and services businesses. This theme also included Figma design files to make design adjustments if required.

Buy Landify HubSpot Theme

Bonus: Industrial HubSpot Theme

Industrial HubSpot Theme

Price: $800

The Industrial HubSpot theme is a website design template for for construction, industrial products, and manufacturing businesses. This theme will help you get started using HubSpot quickly and fully support your unique business requirements. Provides an uncluttered theme settings panel and templates to choose from. This makes it easy to get started without having to decide which template to use.

Buy Industrial HubSpot Theme


I would highly recommend spending some time to outline your theme requirements before selecting a theme. Many themes include free consultations and demos to help you try the theme before you buy. In addition to the themes listed in the marketplace, you can also use one of the HubSpot default themes

Written by: Jacob Lett - Jacob is a HubSpot CMS designer & developer who helps B2B businesses grow their revenue. Unlike his competitors, he focuses on small and consistent website design changes to increase results. He recently created the Industrial HubSpot Theme to help manufacturers quickly build their website on the HubSpot CMS platform. Connect on LinkedIn
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