What is Inbound Marketing?

Marketing strategist David Meerman Scott says that inbound marketing allows marketers to “earn their way” into a customer’s awareness rather than invading their awareness through paid advertisements.

The term “inbound marketing” was popularized by HubSpot CEO Brian Halligan and is synonymous with the concept of permission marketing, a 1999 book by Seth Godin.

In other words, building trust through providing information and help prior to any sale.

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What is HubSpot?

HubSpot is an online marketing automation software. It helps small businesses unify their sales and marketing efforts by providing a CRM and marketing automation software. HubSpot is best used when following the inbound methodology instead of outbound marketing tactics. In short, your business attracts and generates leads based on providing valuable information to help prospects consider and buy your product or service.

HubSpot is software that contains a lot of functionality that is often cobbled together with other tools such as Mailchimp, LeadPages, Google Analytics, PPC advertising, and SalesForce. It allows a company to have a shared dashboard to nurture existing customers and generate leads for your sales team.

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Term: Inbound Marketing


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