Digital Marketing Terms Glossary
This digital marketing term glossary helps to quickly explain common terms, acronyms, and buzzwords used in web design, marketing, and advertising.
What is a CRM?
CRM stands for customer relationship management. It is often an online software tool that collects and organizes all communication with prospective customers and existing customers. It helps marketing and sales know where their contacts are in their buying journey.
What does HTML markup mean?
Another name for HTML or hyper text markup language. Commonly used to reference just the HTML or structure of the page and not the styles or scripts associated with it.
What Is HubSpot Used For? What It Does & Benefits (updated 2023)
What is HubSpot? HubSpot is a cloud-based CRM like SalesForce, or customer relationship management software. This is the core product. But they also have bolt-on Hubs that add additional functionality. These include sales, marketing, customer services, and content management system hubs. This gives your business a central place to share information and analytics across your… Read more »
What is Inbound Marketing?
Inbound marketing is generating sales leads by having buyers find you and then requesting to be contacted by your company. Other names for this process is permission marketing or educational marketing. It is providing valuable and informative content to help your buyer choose you over the competition. You could reach them over social media, YouTube,… Read more »
What is Marketing Automation
Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns – not just for the sake of efficiency, but also to provide a more personalized experience for their customers. The technology behind marketing automation makes these tasks faster and… Read more »
What Does Mobile-friendly Mean?
You might have seen a little note under your website in a Google search result page saying your site is not mobile-friendly. But what does that mean? How do you make your site or web application mobile-friendly? How is it Different from a Responsive Website? Mobile-friendly is essentially the broad term for a site having… Read more »
What is Responsive Web Design?
Responsive design was introduced to help designers build one site on one domain that responds to a users viewport. The two necessary elements for a responsive design are a meta viewport tag to disable scaling and media queries to alter the design of the page gets smaller. Responsive design is a lot less expensive and… Read more »
What is UX (User Experience)?
When designing something you have to consider how it looks (UI) and how it functions (UX) but these two overlap a lot. Basically the user experience considers how someone would interact with your website or application. What information do they need to succeed in their goals? How do they feel after using the site? Was… Read more »