Digital Marketing Terms Glossary
This digital marketing term glossary helps to quickly explain common terms, acronyms, and buzzwords used in web design, marketing, and advertising.
What is Adaptive Web Design?
Another approach is to build multiple versions of a website and use server side detection to then present custom code for that device or viewport size. You could decide to have your mobile site on a separate domain for example m.domain.com. The server will then automatically serve all mobile traffic to that domain. The server… Read more »
What is Bootstrap?
The Bootstrap CSS framework is a front end toolkit built in style guide form. Or basically a collection of CSS and JS code recipes call components to help developers build responsive websites quickly. When Bootstrap was first created at Twitter it was built as a toolkit of reusable components with additional documentation and code snippets on… Read more »
What does compile mean?
In web development you often see the term compile which means to convert a higher level code (source code) to a lower level (distribution code). Often its LESS or Sass into CSS using a tool like Grunt, Gulp, or desktop application like codekit. In node.js based projects you will often find a source folder containing… Read more »
What is a component?
“A component is a minimal software item that can be tested in isolation.” The keyword in that phrase is isolation. Since CSS cascades down to child elements how do you isolate things and write styles to target specific components and leave everything as is? The solution Bootstrap presented is the use of css classes with… Read more »
What is a Code Dependency?
If you are working on a Node.js or using Grunt/Gulp/Bower you might hear the term code dependency or list of dependencies. What this means is your project depends on another code library or framework to function properly. So your project lists these dependencies inside your package.json file and if you use Bower in a bower.json… Read more »
What is Flexbox?
In Bootstrap 3 and for the majority of websites, the only way to build multi-column layouts was to set column widths and use floats. Then on mobile, you would just remove the float and width property so that it would change to be one column. Now with flexbox, or flexible box, you will be able… Read more »
What is HubSpot?
What is HubSpot? HubSpot is an online marketing automation software. It helps small businesses unify their sales and marketing efforts by providing a CRM and marketing automation software. HubSpot is best used when following the inbound methodology instead of outbound marketing tactics. In short, your business attracts and generates leads based on providing valuable information… Read more »
What is Inbound Marketing?
What is Inbound Marketing? Marketing strategist David Meerman Scott says that inbound marketing allows marketers to “earn their way” into a customer’s awareness rather than invading their awareness through paid advertisements. The term “inbound marketing” was popularized by HubSpot CEO Brian Halligan and is synonymous with the concept of permission marketing, a 1999 book by… Read more »
What does HTML markup mean?
Another name for HTML or hyper text markup language. Commonly used to reference just the HTML or structure of the page and not the styles or scripts associated with it.
What Does Mobile-friendly Mean?
You might have seen a little note under your website in a Google search result page saying your site is not mobile-friendly. But what does that mean? How do you make your site or web application mobile-friendly? How is it Different from a Responsive Website? Mobile-friendly is essentially the broad term for a site having… Read more »