Digital Marketing Glossary 2024
This digital marketing terms glossary helps to quickly explain common terms, acronyms, and buzzwords used in web design, digital marketing, SEO, and PPC advertising.
What is A/B Split Testing?
A/B testing, also known as split testing, is a marketing experiment in which two or more versions of a variable are shown to users at random, and the results are statistically analyzed to determine which version performs better. The goal of A/B testing is to improve the conversion rate of a website, landing page, email… Read more »
What is an ad campaign in Google Ads?
Definition: A Campaign in Google Ads is a container for your ad groups, which houses all your ads and their associated settings. Each campaign is focused on a specific marketing objective or theme and is designed to achieve particular goals, such as increasing website traffic, generating leads, or promoting a product. Key Features: Campaign Type:… Read more »
What is an ad group in PPC?
Glossary Term: Ad Group Definition: An Ad Group is a component within a Google Ads campaign that contains one or more ads that target a shared set of keywords. Each ad group allows advertisers to organize their ads and keywords around a specific theme or objective, making it easier to manage and optimize campaigns. Key… Read more »
What is bidding in Google Ads?
Glossary Term: Bidding and Bidding Options in Google Ads Bidding: Bidding in Google Ads refers to the process of setting a maximum amount you’re willing to pay for a click on your ad (CPC), a thousand impressions (CPM), or a specific conversion action (CPA). The bidding strategy you choose influences how your ads are displayed… Read more »
What is a conversion in Google Ads?
Glossary Term: Google Ads Conversion Definition: A Google Ads Conversion refers to a specific action that you want users to take after interacting with your Google Ads. This action could be anything from making a purchase, signing up for a newsletter, filling out a contact form, or any other goal that is valuable to your… Read more »
What is a conversion rate?
Definition: Conversion Rate is the percentage of users who take a desired action after interacting with your ad or website. This action could include making a purchase, signing up for a newsletter, filling out a contact form, or any other goal defined by the advertiser. How to Calculate: The conversion rate is calculated using the… Read more »
What is CPC or Cost Per Click?
Glossary Term: CPC (Cost Per Click) Definition: CPC stands for Cost Per Click, a key metric in online advertising that measures the amount an advertiser pays each time a user clicks on their ad. CPC is commonly used in pay-per-click (PPC) advertising models, including Google Ads. Key Points: Bidding Model: In a CPC model, advertisers… Read more »
What is a CRM (Customer Relationship Management) Software?
CRM stands for customer relationship management. It is a software platform that helps businesses manage their interactions with customers and potential customers. CRM systems can track customer data, such as contact information, purchase history, and support tickets. They can also be used to automate marketing and sales tasks, such as sending email campaigns and tracking… Read more »
What is CRO (Conversion Rate Optimization)
CRO stands for conversion rate optimization. It is the process of improving the percentage of visitors to a website or landing page who take a desired action, such as signing up for a newsletter, making a purchase, or downloading a white paper. CRO is an important part of digital marketing because it can help businesses… Read more »
What is a CTA (Call to Action)?
CTA stands for call to action. It is a statement or button that tells the user to take a specific action, such as “Subscribe to our newsletter” or “Buy now.” CTAs are used in all types of marketing materials, including websites, blog posts, email campaigns, and social media posts. How does CTA help marketing and… Read more »