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Creating and editing a HubSpot landing page is like updating an online form. Text and images have different fields that can be updated, moved, and styled to fit your needs. Here is an article I wrote that goes into more detail on how to create a landing page template.
Landing pages are most commonly used to generate leads through form submissions. The landing page may offer an ebook, webinar, white paper, or another digital download in exchange for the visitor's email address. The company can then follow up with related information or direct outreach to see if they can help them further. Landing pages are important because they are direct and encourage a call to action.
They are both pages, but a landing page focuses more on a specific conversion goal. The main visual difference is that a landing page will look like a dead-end, and a website page will look like a destination with other places to navigate. You can learn more about the differences in this article.
Drag and drop page builders make it easy to visual design a landing page. Previously, you would have to hire a web designer and developer to build a landing page. With a landing page builder like HubSpot, a marketer or business owner can build a landing page themselves. The main benefit is speed, but it does introduce challenges like a lack of design consistency and professionalism.
HubSpot provides a lot of default landing page templates. You can also find free themes in their marketplace. Here are some free HubSpot landing page templates I created. But if you want more functionality and developer support, you have to purchase a premium theme or if you want a custom HubSpot landing page design hire a HubSpot web design partner.
The #1 rule of a landing page is to have one goal that can be measured. This could be a webinar registration, a form submission, or a click to another page. Most landing pages make an offer; the visitor can either take the offer or leave. So you want to make your offer as clear as possible. landing page best practices from HubSpot.
Are you starting a project to redesign your website? Need some creative inspiration of what can be done in a landing page design? Here is a collection HubSpot landing page examples.
A splash page is different from a landing page or a homepage because it usually has minimal contact and acts as a gatekeeper or guard to the rest of your site. You often see splash pages when you are asked your age or login credentials. Splash pages can also be used for sales promotions, coming soon landing pages, and maximizing attention for an important marketing campaign.
Email me your requirements and I will either help you find an existing template or provide you pricing for a custom built template.