What is an ad group in PPC?

Glossary Term: Ad Group

Definition:
An Ad Group is a component within a Google Ads campaign that contains one or more ads that target a shared set of keywords. Each ad group allows advertisers to organize their ads and keywords around a specific theme or objective, making it easier to manage and optimize campaigns.

Key Points:

  • Structure: Ad groups sit within campaigns, and each campaign can contain multiple ad groups. This hierarchical structure helps in organizing different advertising strategies.
  • Keyword Targeting: Ad groups typically contain keywords that are closely related, which allows the ads within that group to be more relevant to the search queries.
  • Ads Variations: You can create multiple ads within an ad group to test different messaging, visuals, or calls to action, helping you identify which performs best.

Why It Matters:

Ad groups are essential for effective campaign management. By organizing ads and keywords into ad groups, advertisers can improve targeting, enhance ad relevance, and optimize performance based on specific goals.

Additional Resources:

For more information about ad groups, check out these authoritative sources:

  1. Google Ads Help – About Ad Groups
  2. WordStream – What is an Ad Group?
  3. HubSpot – Google Ads Structure: Campaigns, Ad Groups, and Keywords

If you have any further questions about ad groups or related concepts, feel free to ask!

Jacob Lett - digital marketing specialist

Written by: Jake Lett
Jake Lett is a B2B marketing consultant with over 15 years of experience in the digital marketing industry. He specializes in SEO, HubSpot, and PPC campaign management. Jake has a proven track record of helping businesses increase their online visibility and drive more traffic, leads and sales. He is a Certified Google Ads Specialist and a Certified HubSpot Developer.

Topic:

PPC Management

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