Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than earning them organically.
PPC is commonly associated with search engine advertising, such as Google Ads, where advertisers bid on keywords relevant to their business. When users search for those keywords, the ads may appear at the top or bottom of the search results.
Key benefits of PPC include:
- Immediate Traffic: Ads can generate clicks and traffic almost instantly once they’re live.
- Targeted Audience: Advertisers can target specific demographics, locations, and interests, ensuring their ads reach the right people.
- Budget Control: You can set daily or monthly budgets, giving you control over how much you spend on advertising.
PPC is a powerful tool for businesses looking to increase visibility and drive conversions quickly.
