What is CPC or Cost Per Click?

Glossary Term: CPC (Cost Per Click)

Definition:
CPC stands for Cost Per Click, a key metric in online advertising that measures the amount an advertiser pays each time a user clicks on their ad. CPC is commonly used in pay-per-click (PPC) advertising models, including Google Ads.

Key Points:

• Bidding Model: In a CPC model, advertisers bid on keywords or placements, and they are charged only when someone clicks on their ad, rather than when the ad is displayed.
• Importance of CPC: Monitoring CPC helps advertisers manage their budgets and assess the efficiency of their advertising campaigns. A lower CPC can indicate a more cost-effective campaign.
• Factors Influencing CPC: Several factors can affect CPC, including the competition for the keywords, the quality score of the ad, and the relevance of the ad to the search query.

Why It Matters:

Understanding CPC is essential for optimizing ad spend and ensuring a positive return on investment (ROI). By analyzing CPC data, advertisers can make informed decisions about bidding strategies, targeting, and overall campaign performance.

Additional Resources:

For more information on CPC, check out these authoritative sources:

1. Google Ads Help – About Cost-Per-Click (CPC)
2. WordStream – What is CPC?
3. HubSpot – Cost Per Click (CPC): What You Need to Know

If you have any further questions about CPC or related concepts, feel free to ask!