Display advertising involves using visual ads (like banners, images, and videos) to promote products or services on websites and apps. These ads appear in designated spaces and can target specific audiences based on demographics, interests, and behaviors. One popular platform for display advertising is Google Ads, which allows businesses to create and manage display campaigns across millions of websites in the Google Display Network (GDN). The goal is to increase brand awareness, drive traffic to websites, and boost conversions. Display ads can be found on social media, blogs, and news sites, making them a versatile option for marketers.
Written by: Jake Lett
Jake Lett is a B2B marketing consultant with over 15 years of experience in the digital marketing industry. He specializes in SEO, HubSpot, and PPC campaign management. Jake has a proven track record of helping businesses increase their online visibility and drive more traffic, leads and sales. He is a Certified Google Ads Specialist and a Certified HubSpot Developer.
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