AI’s Changing the Digital Marketing Game — Here’s What Marketing Managers Need to Know
Category: Articles
If your organic search traffic has dipped recently, don’t panic. The landscape of search is changing—and not just for your business. As AI technologies like ChatGPT become more ingrained in everyday search behavior, understanding how this shift impacts your results is key to keeping your executives in the loop and making smarter decisions moving forward…. Read more »
Google Ads Management Pricing: What It Really Costs in 2025
Category: Common Questions
If you’re wondering about Google Ads (Adwords)management pricing, you’re likely considering how much it costs to have an expert manage your Google Ads campaigns. The cost of Google Ads management can vary depending on several factors, including the complexity of the campaign, the experience of the manager or agency, and the scale of your business…. Read more »
How to Size an Icon in a HubSpot Module
Category: Common Questions
Customizing the size of an icon in a HubSpot module can be tricky if the module doesn’t include built-in options for resizing. While HubSpot provides some flexibility, achieving precise icon sizing often requires custom CSS, which may not be ideal for non-technical users. If you’re looking for an easier and more user-friendly solution, the Icon… Read more »
How to Add a Border to a HubSpot Rich Text Box
Category: Common Questions
Adding a border to a rich text box in HubSpot isn’t a feature that’s supported natively. While HubSpot’s rich text editor allows for basic styling like text formatting, links, and simple alignment, more advanced design customizations, such as adding borders, require additional solutions. If you’re looking to enhance the appearance of your content with borders,… Read more »
What are Demand Gen Google Ads? A B2B Strategic Playbook
Category: Articles
What’s the Real Deal with Demand Generation? Let’s cut through the marketing jargon. Demand generation isn’t just about throwing ads into the digital void and hoping something sticks. It’s about creating awareness, nurturing curiosity, and guiding decision-makers through a seamless journey—from “Who are these guys?” to “We need this solution yesterday.” For B2B companies, this… Read more »
The Best B2B Lead Generation Strategies and Examples for 2025
Category: Articles
Mastering B2B Lead Generation in 2025: A Comprehensive Strategy Guide In the dynamic world of B2B marketing, lead generation is both an art and a science. As we approach 2025, successful businesses will distinguish themselves not just by the technologies they use, but by their ability to create meaningful, personalized connections with potential clients. The… Read more »
Hiring a Google Ads Consultant for B2B? 10 Signs It’s Time
Category: Articles
Google Ads can be a powerful tool for driving leads and generating business growth, especially for B2B companies. However, effectively managing campaigns, optimizing ad spend, and achieving high returns on investment (ROI) requires experience and expertise. If you’re struggling with any aspect of Google Ads or not seeing the results you expect, it might be… Read more »
I Created a Chrome Extension with AI, Web Design History Museum, SEO Growth But No Revenue Growth | 3 Things Newsletter – October, 2024
Category: Newsletter
1. I Created a Chrome Extension with AI I was recently doing some prospecting in HubSpot, looking for companies with their sites built on HubSpot CMS. I manually clicked on each company URL and then inspected the code to see if I could determine the CMS. This worked, but it was tedious. So, I wondered if… Read more »
How Much Should I Spend on Google Ads PPC Campaigns?
Category: Articles
Deciding how much to spend on Google Ads can feel overwhelming, especially if you’re new to pay-per-click (PPC) advertising. Striking the right balance between your marketing goals and budget is essential to ensure your investment drives measurable results. Whether you’re a small business exploring Google Ads for the first time or an established company looking… Read more »
Hiring a Freelance PPC Google Ads Specialist for B2B Success
Category: Articles
Hiring a freelance PPC specialist or Google Ads consultant can help your B2B business improve advertising results. With expertise in platforms like Google Ads, Bing Ads, and LinkedIn Ads, these professionals manage campaigns that drive leads and sales while optimizing your budget. Benefits of Working with a Freelance PPC Specialist Freelancers offer cost-effective, focused expertise…. Read more »
