How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4
Category: Articles
As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session duration and bounce rates can help you identify which keywords are driving quality traffic and which ones are underperforming. In this post, we’ll guide you through how to set up URL tracking options in […]
HubSpot HubL: Handling All URL Types in a Button Module Using URL Field
Category: Code Snippets
When building HubSpot modules, handling different URL types correctly is essential for a seamless user experience. HubSpot’s URL field supports multiple types, including external links, internal content, files, emails, phone numbers, and even WhatsApp. To ensure your button links work as expected across all these types, you can use the following HubL code snippet. This […]
HubSpot Website Cost Guide: B2B Site Redesign Pricing Explained 2026
Category: Articles
Your website is often the first impression your company makes. For B2B companies, it’s more than a digital brochure—it’s a lead generation engine. But if your site is hard to update, isn’t converting visitors, or looks outdated, it might be time for a redesign. This guide explains how much a website redesign on the HubSpot […]
Why Do So Many Industrial B2B Websites Frustrate Buyers?
Category: Articles
If you’ve ever tried to navigate an industrial manufacturer’s website, you’ve likely run into issues—slow load times, missing product details, and clunky navigation. It’s a common frustration among B2B buyers, especially those in technical fields like engineering, procurement, and industrial automation. A recent Reddit discussion in the r/PLC community highlights these pain points firsthand. Users […]
Is It a Good Idea to Host Your Website on HubSpot CMS? A Complete Guide
Category: Articles
When choosing a website hosting platform, business owners and marketers often ask: Is HubSpot a good place to host my website? With so many content management systems (CMS) and hosting options available, it’s important to weigh the pros and cons before making a decision. In this guide, we’ll explore the benefits and potential drawbacks of […]
How to Identify and Re-Engage Unengaged Contacts in HubSpot
Category: Tutorials
If your HubSpot marketing contacts list has grown too large, it’s time to clean up unengaged contacts. Using HubSpot’s AI List Builder, you can quickly create an Active List of contacts who haven’t engaged in a while. This guide will help you make a decision and decrease the number of contacts, solving the issue of […]
Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a […]
Google Ads for B2B Lead Generation: Important Things to Know
Category: Articles
Google Ads can be a powerful tool for B2B lead generation, but it requires a different approach compared to e-commerce or local service businesses. If you’re a marketing manager considering hiring a Google Ads consultant, understanding the key differences and best practices can help you make an informed decision. Why Google Ads for B2B Lead […]
Google Ads Remarketing Campaign Setup Guide for B2B Lead Generation
Category: Articles
As a B2B marketing manager, you’re constantly looking for ways to drive quality leads and nurture relationships with potential clients. One of the most effective and often underutilized strategies for achieving this is remarketing. Remarketing allows you to reconnect with individuals who have already engaged with your website, content, or ads, but haven’t yet converted […]
Detroit PPC Firms: How to Find the Best Pay Per Click Company
Category: Articles
Metro Detroit, a city synonymous with innovation and resilience, is a burgeoning hub for businesses looking to expand their online presence. In this dynamic market, Pay-Per-Click (PPC) advertising has emerged as a crucial tool for driving targeted traffic and achieving measurable results. This comprehensive guide will walk you through everything you need to know about […]