In today’s digital age, AI-driven search engines like ChatGPT and Gemini are quickly becoming go-to sources for information. They pull data from across the web to answer user queries, making it crucial for your business to be visible in these spaces. Swaying the AI’s opinion seems to follow common branding principles, SEO recommendations, and public reviews. Before we dive into the tactics, let’s define LMO and compare it to SEO.
Learning Model Optimization (LMO), from a business perspective, is about ensuring that the information you provide to AI systems, like ChatGPT or Gemini, is structured and relevant so that these systems are more likely to recommend your business. By optimizing the data you put out—such as well-crafted website content, clear product descriptions, and customer reviews—you increase the chances that AI will highlight your business when users ask for recommendations in your industry. It’s about making sure your business stands out in the data that AI models use to generate answers.
Why Visibility in AI Matters
Imagine someone asking an AI assistant for the best bakery in town, the top-rated digital marketing consultant, or a solution to a problem your business solves. If your business doesn’t appear in the AI’s response, you’re missing out on potential customers. Unlike traditional search engines, AI models often reference content that directly answers specific questions. So, how do you ensure your business is among the answers?
Quick Wins to Boost Your AI Visibility
1. Be Active on Social Media
AI models often pull information from social media, so having an active presence on platforms like LinkedIn, Facebook, or Twitter can help boost your visibility. The key is consistency—regular updates and engagement can make a difference.
Quick Win: Pick one social media platform where your audience is most active and commit to posting regularly. Even if it’s just once a week, share updates, tips, or success stories that reflect your brand’s expertise.
All of these AI models depend on input. Just like in the movie Short Circuit with Johnny 5 needing more input. So they are going to rely on public sources of data and social media platforms are prime sources of this. So if you currently do not post regularly on social media, this might be a good time to consider this for your business. If you have hesitated in the past because you thought it was a waste of time, now it might need to be reframed to train the AI models and search engines on what your business offers and how your customers feel about your business.
To prove this fact, recently, LinkedIn added and enabled this account setting by default. “Can LinkedIn and its affiliates use your personal data and content you create on LinkedIn to train generative AI models that create content?” So the question is, who are their affiliates? So this is just a reminder to think of everything you create online as input because that is the way a lot of sites are treating user generated content.
2. Update Your Website Regularly
Your website is often the first place AI models look for information. Keep it updated with fresh, relevant content that speaks directly to your customers’ needs. For example, if you offer digital marketing services, make sure your website clearly outlines your expertise and regularly showcases success stories or tips.
Quick Win: Start a blog section if you don’t have one. Post simple, helpful articles that answer common questions your customers have. This doesn’t need to be complicated—just think of questions people often ask you and turn those into blog posts.
3. Optimize for Natural Language
AI models like ChatGPT and Gemini are designed to understand and process natural language—how people actually talk. That means your content should be written in a conversational tone that mimics the way your customers speak.
Quick Win: Go through your website and adjust any overly technical or complex language. Simplify your wording to make it sound more like a conversation. For instance, instead of saying, “Our cutting-edge technology streamlines processes,” you could say, “We make your work easier with simple tools.”
4. Create an FAQ Section
Frequently Asked Questions (FAQs) are gold mines for AI models because they provide direct answers to common queries. A well-organized FAQ section on your website can make your business more likely to be referenced when someone asks an AI for help.
Quick Win: Start by listing the top five questions your customers ask you. Write clear, concise answers and add them to a dedicated FAQ page on your site. You can expand this over time as more questions come in.
5. Encourage Customer Reviews
Reviews aren’t just for potential customers; they’re also valuable data points for AI models. An AI assistant is more likely to mention a business with numerous positive reviews across different platforms.
Quick Win: Ask your happy customers to leave reviews on platforms like Google, Yelp, G2, or industry-specific sites. You can send a quick email or include a link in your follow-up communications to make it easy for them.
For my business, I ask for reviews on my Google Business Profile and HubSpot partner directory. I have noticed my Google business listing views increase when I have recieved reviews that contain certain keywords relevant to my business. So if possible, when requesting reviews you could provide them an example showing phrases you would like see included and asking them to edit it if needed.
6. Increase Branded Searches
Increasing branded searches is essential for building trust and awareness in today’s digital landscape. When consumers search specifically for your brand, it indicates familiarity and often leads to higher conversion rates. Display advertising is crucial for reinforcing your brand identity and ensuring consistent exposure. By optimizing your online presence, utilizing targeted ads, and encouraging customer reviews, you can boost your branded search volume. For more insights on the future of branded SEO, check out this article from Search Engine Journal: Branded SEO in 2025.
Quick Win: Run brand-focused display campaigns on YouTube and LinkedIn that are focused on your brand and core offering. In addition, look into PR and ways to create stories around your company. If you need help setting this up, check out my Google Ads management service.
Challenges with AI Optimization
Is it a Fool’s Errand?
Since AI is new a lot of this is still being sorted out. I recently came across this post on LinkedIn from the CMO of Ahrefs, a popular SEO tool boasting they are ranked #1 for the “10 best tools for digital marketing professionals”. However, in the comments, the CMO of SEMRUSH, a competitor, wrote they were listed as #1 for the search query “name ten best tools for digital marketing professions.” The only change was she added her name to the front. Very similar queries but different results.
Commenter Christopher Penn stated AI Optimization is a fool’s errand, and it is impossible to get a clear and definite conclusion. I agree this could be the case now, but I believe over time this will be refined, and these discrepancies will continue to decrease over time.
Wrapping It Up
These strategies may sound simple, but they can have a big impact on your business’s visibility in AI-driven search engines. By keeping your content fresh, engaging, and user-friendly, you’re not just improving your website—you’re also increasing the chances that AI models like ChatGPT and Gemini will point potential customers your way.
As you continue to refine your approach, remember that consistency is key. The more relevant content and positive reviews you can generate, the more likely it is that AI models will recognize your business as a trusted source.
Think of this as the digital pulse of your business. It proves that you are alive and actively serving your customers. If your competitors are sending these signals to machines seeking input and you are not, it is only natural for them to recommend them over you. So, investment in digital content is still required even if organic search traffic continues to decrease.
Take the Next Step
These quick wins are just the beginning. As AI continues to evolve, so will the opportunities to make your business more visible. If you want to dive deeper or need personalized advice, feel free to reach out—I’m here to help.
