Posts Tagged: B2B Marketing

Category: Tutorials

Every business wants to be found online. Having a professional website is a good starting point but you also need to be found on search engines, maps, voice search like Alexa, and business review sites like Yelp. Below is a list of websites every business should be listed on. If you have just one business… Read more »

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Category: Articles / Common Questions

There are a lot of reasons why you might want to start developing a website for your industrial manufacturing company. It could be a way to expand or establish your small business, or a way to organize a portfolio for your art. It could even serve as a personal website that helps job recruiters find… Read more »

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Category: Articles

The main difference between HubSpot, MailChimp, and Moosend is what other functionality you want to have added to it. Also, you need to consider how robust the marketing automation builder needs to be for your business. If you are sending a lot of email with a small to medium sized team, HubSpot is a great… Read more »

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Category: Common Questions

Jobs theory also called Jobs to Be Done Theory was created by Strategyn to help businesses try and understand reasons why someone would buy their product service. “People do not want a quarter-inch drill, they want a quarter inch hole.” “Sell the sizzle and not the steak.” What is Jobs Theory? Jobs to be done… Read more »

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Category: Articles

The Bootstrap Creative Manifesto Before we begin talking about how to bootstrap your creative business lets first define what bootstrapping is. Bootstrapping is relying on your own resources (time and money) to start and run your business instead of getting a loan or outside investment. This allows you to start a business with lower risks and… Read more »

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Category: Common Questions

Building an industrial website is one of the greatest experiences. It is a convergence of creativity, technology, and service. So congratulations on embarking on the journey. Below is a very high level look at the 3 major steps. If you have questions, please let me know. Creativity Before you start building you need a plan… Read more »

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Category: Articles

On average, website visitors stay on your site for 15 seconds or less. Remarketing ads give you an opportunity to remind past visitors of pages you want them to see in hopes of continuing the conversation. In running Google Display campaigns I have found some common default settings that can waste a lot of money… Read more »

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Category: Articles

Think about all of the things you look at every day: websites, movies, billboards, menus, youtube videos… Your eyes and brain are constantly absorbing information. All of this visual content is influencing your frame of reference. Some streams of images are more powerful and persistent than others. Take for example your computer, you could easily… Read more »

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Category: Articles

1. Dream This is the most challenging and the most fun step in the process. Here you can picture what your website looks like, how it works, what pages will be included, etc. Visit multiple websites and look at their navigation, pictures, colors, and overall presentation. What things did you like and dislike? 2. Plan… Read more »

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Category: Articles

Have you noticed a drop in your listing views on Etsy? Competition on these marketplaces have made it extremely difficult to receive listing views and exposure of your products. Your listings might be perfectly optimized for SEO with the proper use of keywords and tags but it still receives little to no views. You might… Read more »

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