Posts Tagged: Industrial Marketing

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.

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Category: Common Questions

Before you can start the comparison you first have to identify the CRM being used. If you are already using the HubSpot CRM it probably makes sense to stick solely to this platform. However, if your sales team is using Salesforce your choices are going to be more complex based on your business and marketing… Read more »

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Category: Articles

Your website is the front door to your business. Choosing the right content management system (CMS) is essential for your business growth. HubSpot CMS consists of tools that all work together to give control of all your web assets. Basically, it takes the pain out of managing your website. Instead, it helps you focus on… Read more »

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Category: Articles

A website created by a page builder service like Godaddy, Wix, WordPress, or Squarespace are a dime a dozen. But a lead-generating website is a rare jewel. Strategically built websites help you generate new business and communicate your brand story. Below is a list of common questions to ask before redesigning your business website. List… Read more »

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Category: Common Questions

Every business wants to be found online. Having a professional website is a good starting point but you also need to be found on search engines, maps, voice search like Alexa, and business review sites like Yelp. Below is a list of websites every business should be listed on. If you have just one business… Read more »

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Category: Tutorials

There are a lot of reasons why you might want to start developing a website for your industrial manufacturing company. It could be a way to expand or establish your small business, or a way to organize a portfolio for your art. It could even serve as a personal website that helps job recruiters find… Read more »

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Category: Articles / Common Questions

The main difference between HubSpot, MailChimp, and Moosend is what other functionality you want to have added to it. Also, you need to consider how robust the marketing automation builder needs to be for your business. If you are sending a lot of email with a small to medium sized team, HubSpot is a great… Read more »

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Category: Articles

Jobs theory also called Jobs to Be Done Theory was created by Strategyn to help businesses try and understand reasons why someone would buy their product service. “People do not want a quarter-inch drill, they want a quarter inch hole.” “Sell the sizzle and not the steak.” What is Jobs Theory? Jobs to be done… Read more »

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Category: Common Questions

The Bootstrap Creative Manifesto Before we begin talking about how to bootstrap your creative business lets first define what bootstrapping is. Bootstrapping is relying on your own resources (time and money) to start and run your business instead of getting a loan or outside investment. This allows you to start a business with lower risks and… Read more »

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Category: Articles

Building an industrial website is one of the greatest experiences. It is a convergence of creativity, technology, and service. So congratulations on embarking on the journey. Below is a very high level look at the 3 major steps. If you have questions, please let me know. Creativity Before you start building you need a plan… Read more »

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Category: Common Questions