What Occurs During the Attract Stage of the Inbound Methodology?

Category: Common Questions

You focus on bringing prospects and customers to your social pages or website through relevant and helpful content./strong> The Inbound Attract Stage Explained in More Detail The inbound attract stage focuses on “attracting” prospects and customers to your social pages and website by providing helpful, relevant, and educational content through social media, organic search, and […]

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The 10 Best HubSpot Themes & Templates for Professional B2B Websites (Free & Premium)

Category: Articles

Choosing the right theme for your HubSpot website can be overwhelming, given the wide range of options available in the HubSpot Theme Marketplace. To help you make the best decision, we’ve compiled a list of 10 outstanding HubSpot themes that cater to various business needs. These themes not only streamline the design process but also […]

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The Top 5 HubSpot CMS Benefits and Advantages vs WordPress – HubSpot CMS Review

Category: Articles

As a website designer and developer, I have built themes for various content management systems. The biggest is WordPress. For the past six years, I have been building templates for HubSpot and I have seen some great advantages which alleviate the major pain points of building WordPress sites. Below is my list of five benefits […]

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What Does HubSpot SCOPE Acronym Mean?

Category: Common Questions

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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What Font Does HubSpot Use in Their Branding?

Category: Common Questions

HubSpot has a nicely presented digital branding guide that shows they are using the Lexend Deca for Sans Serif and Queens for Serif headings.  

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HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

Category: Common Questions

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot […]

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Does HubSpot CMS use Bootstrap?

Category: Common Questions

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example <div class=”row-fluid “> <div […]

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HubSpot Website Design Examples – Web Design Inspiration

Category: Articles

Are you considering building your website on the HubSpot CMS? Want to see what is possible? Below are some well known companies using HubSpot CMS for their website hosting and page building. Visit the official gallery, for more HubSpot website design examples. HubSpot Website Design Examples for Manufacturing Pierce Whirlwind Steel Coca-Cola Northeast Haldor Topsoe […]

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Inbound Marketing is Just Like Gardening

Category: Articles

What is inbound marketing and how do marketing automation platforms like HubSpot help? HubSpot, a lot like other marketing automation platforms, only provides the tools you need to foster inbound marketing. But it is up to you or a service partner to use these tools to get the results you desire. An analogy would be […]

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How to Remove HubSpot CTA Button Strings in HubSpot to WordPress Migration

Category: Code Snippets

When migrating a HubSpot blog to WordPress or another CMS you will often find text strings in your articles that look like this {{cta(‘4cdfhg-a57e-dfh-dfh-5c6dfhgdfhdfgc’,’justifycenter’)}} Most likely you are going to replace those with a new button pointing to a landing page but that takes time to update. Also doing a database find and replace would work […]

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