The Top 5 HubSpot CMS Benefits and Advantages vs WordPress – HubSpot CMS Review

Category: Articles

As a website designer and developer, I have built themes for various content management systems. The biggest is WordPress. For the past six years, I have been building templates for HubSpot and I have seen some great advantages which alleviate the major pain points of building WordPress sites. Below is my list of five benefits… Read more »

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What Does HubSpot SCOPE Acronym Mean?

Category: Common Questions

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

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What Font Does HubSpot Use in Their Branding?

Category: Common Questions

HubSpot has a nicely presented digital branding guide that shows they are using the Lexend Deca for Sans Serif and Queens for Serif headings.  

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HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

Category: Common Questions

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot… Read more »

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Does HubSpot CMS use Bootstrap?

Category: Common Questions

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example <div class=”row-fluid “> <div… Read more »

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HubSpot Website Design Examples – Web Design Inspiration

Category: Articles

Are you considering building your website on the HubSpot CMS? Want to see what is possible? Below are some well known companies using HubSpot CMS for their website hosting and page building. Visit the official gallery, for more HubSpot website design examples. HubSpot Website Design Examples for Manufacturing Pierce Whirlwind Steel Coca-Cola Northeast Haldor Topsoe… Read more »

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Inbound Marketing is Just Like Gardening

Category: Articles

What is inbound marketing and how do marketing automation platforms like HubSpot help? HubSpot, a lot like other marketing automation platforms, only provides the tools you need to foster inbound marketing. But it is up to you or a service partner to use these tools to get the results you desire. An analogy would be… Read more »

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How to Remove HubSpot CTA Button Strings in HubSpot to WordPress Migration

Category: Code Snippets

When migrating a HubSpot blog to WordPress or another CMS you will often find text strings in your articles that look like this {{cta(‘4cdfhg-a57e-dfh-dfh-5c6dfhgdfhdfgc’,’justifycenter’)}} Most likely you are going to replace those with a new button pointing to a landing page but that takes time to update. Also doing a database find and replace would work… Read more »

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According to HubSpot, What is the First Stage Action of Inbound Marketing?

Category: Common Questions

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage. Learn more about Inbound Marketing methodology.

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HubSpot vs Pardot vs Salesforce Marketing Cloud: Comparision

Category: Articles

Before you can start the comparison you first have to identify the CRM being used. If you are already using the HubSpot CRM it probably makes sense to stick solely to this platform. However, if your sales team is using Salesforce your choices are going to be more complex based on your business and marketing… Read more »

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