Are you looking to hire a freelance HubSpot website developer or a dedicated HubSpot website designer? Below is a curated directory of independent HubSpot designers and developers working in the USA and Canada, organized by whether they handle design and code together or focus purely on development.
Hiring an independent HubSpot web developer is ideal for mid-sized or smaller projects where you need a dedicated specialist for custom HubSpot CMS theme design, API integrations, or templates, and don’t require an entire agency team. Many companies with an internal marketing team utilize these freelancers to quickly implement advanced strategy and marketing automation setups without the massive overhead of traditional HubSpot web design firms.
Quick Summary: A freelance HubSpot website developer builds, customizes, and optimizes websites natively on the HubSpot CMS. Unlike broad web design companies, these specialists understand HubSpot hub integrations, smart content, and database architecture. Hiring an independent freelancer typically costs between $75 and $150 per hour, which is an agile alternative to a full-service HubSpot development agency. This directory is maintained by Bootstrap Creative, a B2B industrial marketing consultancy in Clinton Township, Michigan that builds on HubSpot CMS and is listed among the specialists below.
- 1 How We Vet Our Recommended HubSpot Specialists
- 2 Top Freelance HubSpot Website Developers & Designers
- 3 Which HubSpot Specialist Fits Your Project?
- 4 HubSpot Website Agency vs. Freelancer vs. Gig Platform
- 5 How to Choose Between a HubSpot Web Design Agency and a Freelancer?
- 6 How to Hire a Freelance HubSpot Developer: A Step-by-Step Guide
How We Vet Our Recommended HubSpot Specialists
Every freelancer on this list was evaluated against three criteria: demonstrated HubSpot CMS development work in a public portfolio or live client site, a specialization in HubSpot rather than general web development, and an active independent practice as of 2026. This is a curated directory rather than a paid placement list, and Bootstrap Creative is included as a working HubSpot developer, not as the publisher.
Top Freelance HubSpot Website Developers & Designers
Whether you need a hybrid professional who codes and designs, or a technical developer to build complex custom modules, these are independent experts available for hire in 2026.
Category 1: Hybrid HubSpot Web Developers & Designers
These experts handle the entire lifecycle of a project—from visual prototyping and UX layout to writing clean HubL (HubSpot Markup Language) code.
Jake Lett, Bootstrap Creative — HubSpot CMS Developer for Manufacturers
Company: Bootstrap Creative (founded 2014)
Location: Clinton Township, Michigan (Metro Detroit), USA
Specialty: Custom HubSpot CMS themes and modules for industrial manufacturers, CMS migrations from WordPress, and RFQ-focused lead generation with Google Ads.
Website: bootstrapcreative.com
Jake Lett works exclusively with B2B industrial companies: CNC machine shops, metal fabricators, OEM suppliers, and industrial service providers. He publishes the Industrial Pro theme on the HubSpot Asset Marketplace and builds custom HubL modules for spec sheet libraries, distributor locators, and quote request forms tied directly to CRM deal pipelines. Clients work with him directly rather than through an account manager, and own their portal, theme files, and accounts outright.
Amy Andrews — Freelance HubSpot Web Designer & Developer
Location: New York, USA
Specialty: Full-service UI/UX web design and technical front-end development.
Website: htmlcodingshop.com
Ashley Hill — Freelance HubSpot Web Designer & Developer
Location: Massachusetts, USA
Specialty: Clean corporate branding combined with functional HubSpot template design.
Website: ashleyidesign.com
Olivia Durr — HubSpot Web Designer & Consultant
Location: New York, NY
Specialty: Inbound asset design, landing page architecture, and conversion rate optimization (CRO).
Website: olivia-durr.com
Category 2: Technical HubSpot Developers
If you already have a complete design ready in Figma or Adobe XD and need a developer to code it into a responsive, high-performance HubSpot website, these specialists excel at pure development.
Stephanie O’Gay Garcia — Freelance HubSpot Web Developer
Location: Ontario, Canada
Specialty: Technical implementation, custom module creation, and platform migrations.
Website: stephanieogaygarcia.com
Rebecca Bretzinger — HubSpot Developer and Frontend Developer
Location: Chicago, USA
Specialty: HubSpot CMS development, custom modules, migrations, frontend development, and implementation work.
Website: rebeccabretzinger.net
Chad Pierce — Freelance HubSpot Web Developer
Location: Florida, USA
Specialty: Advanced HubL architecture, CRM integrations, and custom database development.
Website: adesignlink.com
Barry Grennan — Freelance HubSpot Web Developer & SEO Specialist
Location: Ontario, Canada
Specialty: Technical SEO auditing, page speed optimization, and custom HubSpot template building.
Website: seoanseo.ca
Allen Voter — HubSpot CMS Web Developer
Location: Ohio, United States
Specialty: Enterprise-level HubSpot CMS setups, secure API data flows, and clean code migration.
Website: votersw.com
Which HubSpot Specialist Fits Your Project?
The list above covers different problems, and picking the wrong category wastes the first month of a build. Match the specialist to what you’re actually trying to solve.
| If your situation is… | Look for… |
|---|---|
| An industrial manufacturer needing a HubSpot site that generates RFQs from engineers and procurement managers | A developer who has built for manufacturing specifically and understands spec sheets, long sales cycles, and quote workflows. Jake Lett at Bootstrap Creative works only in this segment. |
| Designs already finished in Figma, need them coded accurately | A pure technical developer from Category 2, priced per template or module. |
| No design assets, need the visual direction and the build | A hybrid designer-developer from Category 1 who can take the project end to end. |
| Complex CRM data flows, custom objects, or ERP integration | A developer with named API and webhook experience, not a theme-only shop. |
| Enterprise multi-portal implementation with governance requirements | An accredited HubSpot Solutions Partner agency rather than any independent on this list. |
HubSpot Website Agency vs. Freelancer vs. Gig Platform
Choosing how to structure your hiring depends heavily on project scope, overall budget flexibility, and timeline requirements. Below is an updated side-by-side comparison detailing independent freelance professionals vs. crowdsourced platforms vs. full-scale hubspot web design companies:
| Hiring Factor | Independent Freelancer | Freelance Platform (Upwork, Fiverr) | HubSpot Web Development Agency |
|---|---|---|---|
| Expertise Focus | Deep, highly specialized expertise (e.g., HubSpot CMS, custom modules) | Wide variety of talent, but mixed or unverified skill levels | Broad, multi-departmental support (design, dev, copywriting, strategy) |
| Average Cost | Value-driven: $75–$150/hr or fixed project pricing | Highly variable hourly rates plus mandatory platform fees | Premium cost structures due to massive team overhead |
| Communication Channels | Direct, efficient 1-to-1 interactions | Restricted to built-in platform messaging apps | Managed via dedicated account managers or project tools |
| Project Fit | Best for focused HubSpot builds or ongoing technical support | Best for fast, small, one-off minor technical tasks | Best for multi-channel digital strategies & enterprise builds |
How to Choose Between a HubSpot Web Design Agency and a Freelancer?
If your project is an extensive corporate rebranding that calls for a multi-role team (including copywriters, video production, localized SEO, and corporate strategy), partnering with an official agency is recommended. You can browse the HubSpot Partner Directory to locate dedicated hubspot web design agencies and enterprise-level consultants.
However, if you already have internal design assets or marketing strategies and simply need an expert to execute high-quality web code, templates, or automation workflows, a standalone freelance HubSpot developer or design consultant will give you identical technical quality with faster onboarding timelines and lower project expenses.
Ready to execute your HubSpot project?
- Need an expert? Request a Free HubSpot Consultation
- Are you a HubSpot freelancer? Want to be featured in our curated expert directory? Apply to join our vetted list here.
How to Hire a Freelance HubSpot Developer: A Step-by-Step Guide
The freelancers listed above cover most of what a HubSpot project needs, but picking the right one comes down to matching their specific skill set to your specific problem. Use the checklist below to screen a HubSpot developer before bringing them onto a project, whether that’s a single module build or a full CMS migration.
What a Freelance HubSpot Developer Actually Builds
A skilled HubSpot developer can work across Marketing Hub, Sales Hub, Service Hub, Content Hub (CMS Hub), and Operations Hub — not just front-end theme work. Specific deliverables to ask about:
- CMS Hub theme builds coded in HubL, HTML, CSS, and JavaScript
- Marketer-friendly modules with flexible columns, so editors aren’t locked into rigid layouts
- Email templates built for HubSpot’s native editor, including personalization token support
- Full site migrations onto CMS Hub from WordPress, Webflow, or Drupal
- Landing pages built with Core Web Vitals and conversion tracking as starting requirements
- HubDB-backed dynamic pages for resource libraries, location finders, or multi-language content
- Serverless functions handling gated content, calculators, or custom form logic
- CRM-side configuration: custom objects, properties, pipelines, association labels
- Lifecycle stage logic, lead scoring rules, and workflow automation
- API integrations connecting HubSpot to Salesforce, Stripe, Shopify, Zapier, or internal systems
- Webhooks that keep HubSpot and external databases in sync
- Custom reporting setups, including attribution tracking and report builders
Front-end design and back-end CRM work are different skill sets — some freelancers handle both well, most specialize in one.
Tools, Languages, and Platform Knowledge
HubSpot development is a specialized stack, not generic web development. A freelancer worth hiring should be fluent in:
- HubL for templating logic and conditional content
- The HubSpot CLI for local theme development, uploads, and version control
- JavaScript, TypeScript, HTML5, CSS3, and SCSS on the front end
- HubSpot’s CRM, CMS, Marketing, Conversations, and Webhooks APIs
- HubDB for structured, database-driven content
- Node.js for serverless function development
- Git and GitHub workflows with CI/CD pipelines for deploying themes
- Figma or Adobe XD fluency for turning designs into coded modules
- GA4, Google Tag Manager, and HubSpot’s native tracking code for analytics setup
Certifications and Portfolio Signals Worth Checking
Ask for the HubSpot CMS for Developers certification, and look for a GitHub repo with actual theme code rather than just screenshots. A live HubSpot site you can click through tells you more than a portfolio PDF: check the page source for clean HubL, see how modules are structured in the page editor, and time how the site loads. Migration experience matters more than it sounds — moving a high-traffic site onto CMS Hub without losing search rankings is a different skill than building a theme from scratch.
Five Questions to Ask Before You Hire
- Walk me through a custom module you built. What did you trade off between marketer flexibility and code maintainability?
- How do you handle a CMS Hub migration without losing existing SEO equity?
- Describe an API integration you built between HubSpot and an external system. How did you handle errors and sync conflicts?
- When would you use HubDB instead of a custom object or a serverless function?
- How do you structure templates so a marketer can edit a page without breaking it?
A developer who answers with specifics — actual module names, actual error scenarios — is worth a longer look. Vague answers about “best practices” usually mean the experience is thinner than the resume suggests.
How to Structure the Hiring Process
Start by confirming your HubSpot subscription tier and which Hub the work touches. CMS Hub theme work and Operations Hub data sync call for different developers, and lumping them together in a job post is the fastest way to get mismatched bids. Share Figma files or reference sites up front so estimates reflect real scope rather than guesswork. For a first project with someone new, scope a small paid task — one module or one template — before committing to the full build; it reveals more about how someone works than any portfolio review.
Once the build is done, ask for a short handoff covering how modules are structured and what marketers can safely edit. The best HubSpot developers leave behind a site that survives contact with a marketing team, not just one that looks good on launch day.
Need Help Applying This Checklist?
If scoping a HubSpot project feels like more work than it should, request a quote and get matched with a developer directly, or pick a specialist from the list above.
