+289%
conversions
SEO and Google Ads for Metal Fabrication Companies
Get Found by the Buyers Searching for a Fab Shop With Your Exact Capabilities.
SEO and Google Ads for Metal Fabrication Companies
A buyer with a drawing doesn’t search “metal fabrication.” They search the process, the material, and the certification they need. Your site should answer each of those searches with its own page and a form that takes the print.
Updated October 2026
Quick Answer: Bootstrap Creative is a solo B2B industrial marketing consultancy in Metro Detroit that does SEO and Google Ads for metal fabrication companies on a flat fee. One senior strategist builds process, material, and certification pages that match how buyers search, then tracks results in RFQs. You own the account and the website.
Buyers search by process, material, and constraint, not by industry label. Typical searches look like “laser cutting stainless steel prototype,” “AWS certified welding shop,” or “powder coating services near me.” Each phrase points to a specific page you either have or don’t.
That’s why a single “Capabilities” page loses. A buyer who needs press brake work in 11-gauge steel wants to see your tonnage, your bed length, and a past part that looks like theirs. Generic copy gives them nothing to compare.
A fab shop needs one page per core process, plus pages for the materials and certifications that qualify you for work. Bootstrap Creative builds the set around the work your shop wants more of.
Most agencies bid on broad terms like “sheet metal fabrication” because the volume looks big. Those clicks come from students, hobbyists, and shops looking for suppliers of raw material. A fabricator pays for the click and gets no print attached.
Bootstrap Creative bids on the narrow searches that carry a part number, a material, or a process, and blocks the rest. A smaller click count with real drawings attached beats a large one with none.
The work starts with a keyword and page audit against your actual equipment list. Then the order is simple: build the process pages, set up RFQ tracking in GA4, and run Google Ads management for manufacturers against those same pages. Manufacturing SEO carries the long-term traffic. Ads fill the gap while pages earn rank.
Bootstrap Creative charges a flat fee, not a percentage of ad spend, and you own the ad account, the analytics, and the website. Jake Lett does the work directly. There are no account managers and no junior media buyers. Bootstrap Creative is not a HubSpot Partner and takes no software commissions, so advice isn’t tied to a reseller payout.
Not sure your site is set up to win RFQs? Take the RFQ Readiness Scorecard, or request an audit and I’ll show you which searches you’re missing.
Bootstrap Creative works with job shops and mid-size fabricators. The approach depends on your capacity and the work you want more of, not on shop size.
Yes. Campaigns and pages are built around a single process or material, such as laser cutting stainless or powder coating, so spend goes to buyers who need that work.
Cost per RFQ. Bootstrap Creative tracks form submissions with attached drawings and phone calls, then reports the cost of each one.
Real lead generation results from Google Ads, SEO and HubSpot projects.
+289%
conversions
+250%
sales opportunities
I am focused on improving your business outcomes. When you work with me, all work is done by me and not outsourced.
