Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus, there’s a quick tip to help you get even more dialed-in to your ideal customers. Let’s jump in!
1. Check the Date on Your Blog Posts
The dates displayed on your blog posts can influence click-through rates and organic traffic. Make sure you’re showing the most relevant date for your audience.
2. Improve PPC Lead Quality with Ad Copy
📝 Quick Marketing Tip
Effective digital marketing starts with understanding your ideal customer — their pain points, goals, and decision-making process (so that you can help them). Before optimizing for search engines or running ads, ensure your messaging speaks directly to the people who need your solution the most. A well-defined audience leads to stronger campaigns, better conversions, and more sustainable growth.
