Why Do So Many Industrial B2B Websites Frustrate Buyers?

Category: Articles

If you’ve ever tried to navigate an industrial manufacturer’s website, you’ve likely run into issues—slow load times, missing product details, and clunky navigation. It’s a common frustration among B2B buyers, especially those in technical fields like engineering, procurement, and industrial automation. A recent Reddit discussion in the r/PLC community highlights these pain points firsthand. Users… Read more »

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Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025

Category: Newsletter

A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »

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