Budgeting for HubSpot development can be challenging, especially with varying costs across freelancers, agencies, and online platforms. Whether you’re looking for a quick fix, a fully custom website, or ongoing support, understanding different pricing models will help you choose the right option. This guide covers hourly rates, fixed project costs, and monthly retainers, along with insights on when to hire a freelancer, an agency, or avoid certain marketplaces.
How Do HubSpot Developers Charge?
- Hourly Rate – Best for one-off tasks, troubleshooting, or small updates.
- Fixed Project Pricing – Ideal for well-defined projects like website builds or integrations.
- Monthly Retainer – Suitable for businesses needing ongoing improvements and support.
HubSpot Development Pricing in the USA
1. Hourly Rates
Freelancers: $75 – $150 per hour
Agencies: $125 – $250 per hour
2. Monthly Retainer
Freelancers: $1,500 – $5,000 per month
Agencies: $3,000 – $10,000+ per month
3. Fixed Project Pricing
| Project Type | Freelancer Pricing | Agency Pricing |
|---|---|---|
| HubSpot Website Setup (Basic) | $2,500 – $5,000 | $5,000 – $15,000 |
| Custom HubSpot Theme Development | $5,000 – $15,000 | $10,000 – $50,000 |
| Landing Page Design & Development | $1,500 – $3,500 | $3,000 – $7,500 |
| HubSpot CRM & API Integrations | $3,000 – $10,000 | $7,500 – $25,000+ |
Freelancer vs. Agency: Which One Should You Choose?
Hire a Freelancer If…
- You have a smaller budget.
- You need a single developer for a one-off task.
- You’re comfortable managing the project yourself.
Hire an Agency If…
- You need a full team (designer, developer, strategist).
- You want full project management and strategic guidance.
- You need advanced customizations and long-term scalability.
Half of consumers (50%) state that their impression of a brand is dependent on the design of the company’s website.
Should You Use Upwork or Fiverr for HubSpot Development?
While platforms like Upwork and Fiverr can seem appealing due to lower costs, there are important trade-offs to consider.
Pros of Using Upwork & Fiverr
- Access to a large pool of freelancers with varied skill levels.
- Lower costs compared to agencies.
- Flexible pricing and short-term contracts.
Cons of Using Upwork & Fiverr
- Inconsistent Quality – Many developers lack deep HubSpot expertise, leading to poor execution.
- Communication Challenges – Different time zones and language barriers can cause project delays.
- Limited Accountability – Freelancers on these platforms often juggle multiple clients, leading to unreliable delivery times.
- Hidden Costs – While the initial price may seem lower, revisions and additional work can add up quickly.
Alternative Approach: If budget is a concern, consider working directly with a HubSpot freelancer who has proven experience rather than relying on general gig platforms.
Final Thoughts
HubSpot development costs vary widely depending on your needs, but here’s a simple way to decide:
- Small tweaks? Go with an hourly rate.
- A new website or major update? Fixed project pricing is best.
- Ongoing growth and optimization? A monthly retainer saves money in the long run.
If you’re looking for HubSpot web design or development, let’s chat. Whether you need a freelancer or agency, I can help guide you in the right direction. Contact me.
