Your website is often the first impression your company makes. For B2B companies, it’s more than a digital brochure—it’s a lead generation engine. But if your site is hard to update, isn’t converting visitors, or looks outdated, it might be time for a redesign.
This guide explains how much a website redesign on the HubSpot CMS typically costs, what factors impact the price, and how to make the most of your investment.
- 1 Why Redesign Your B2B Website on HubSpot?
- 2 Typical Price Ranges for HubSpot Website Projects
- 3 How Do HubSpot Web Developers Charge?
- 4 HubSpot Website Development Pricing in the USA
- 5 Hiring a Freelancer vs. Agency: Which One Should You Choose?
- 6 Should You Use Upwork or Fiverr for HubSpot Web Development?
- 7 Final Thoughts
Why Redesign Your B2B Website on HubSpot?
B2B companies choose HubSpot because it combines powerful marketing tools with an easy-to-use content management system. It’s built to support growth, track customer interactions, and improve conversion rates—all from one platform.
A redesign is often triggered when a website no longer supports your business goals. Maybe your sales team struggles to use it in their outreach, or the design doesn’t reflect your brand’s evolution. A HubSpot website redesign helps solve these challenges with a scalable, modern solution.
Budgeting for HubSpot website development can be challenging, especially with varying costs across freelancers, agencies, and online platforms. Whether you’re looking for a quick fix, a fully custom website, or ongoing support, understanding different pricing models will help you choose the right option. This guide covers hourly rates, fixed project costs, and monthly retainers, along with insights on when to hire a freelancer, an agency, or avoid certain marketplaces.
Key Factors That Affect HubSpot Website Costs
Website pricing isn’t one-size-fits-all. The final cost depends on your goals, content, functionality needs, and how customized the design must be.
Larger websites with 20+ pages and several templates will naturally cost more than a simple brochure site. Custom designs take more time and expertise than using pre-built templates. If you need new messaging, calls to action, or search engine optimization, that will also add to the project scope.
Functionality matters too. Integration with CRMs, marketing automation, calculators, gated content, or resource libraries can increase costs. And if you need custom HubSpot modules or animations, those will be priced accordingly.
Typical Price Ranges for HubSpot Website Projects
HubSpot websites typically fall into three pricing categories:
- A basic site in the $3,000 to $8,000 range is ideal for startups or companies that just need a clean, professional presence using templates and minimal customization. It often includes 5–10 core pages, contact forms, and standard mobile responsiveness.
- A growth-focused redesign typically costs between $8,000 and $20,000. These projects involve more strategic planning, custom design, lead generation paths, and optimization for search engines and conversions. Businesses investing in this range are usually aiming to improve performance metrics, not just update visuals.
- An enterprise-level website can range from $20,000 to $50,000 or more. These are highly customized builds that often include a design system, multiple page templates, complex integrations, advanced features, and robust analytics tracking. They’re built for larger teams and long-term scalability.
Ongoing Costs to Consider
Beyond the upfront cost of the redesign, it’s important to account for recurring costs.
HubSpot’s CMS Hub has monthly subscription fees that vary based on the tier you choose (Starter, Professional, or Enterprise). You’ll also want to budget for occasional content updates, platform improvements, or support.
Some businesses choose to retain a partner for monthly maintenance, performance monitoring, or continuous improvement—turning the website into a living, evolving tool rather than a static asset.
How Do HubSpot Web Developers Charge?
- Hourly Rate – Best for one-off tasks, troubleshooting, or small updates.
- Fixed Project Pricing – Ideal for well-defined projects like website builds or integrations.
- Monthly Retainer – Suitable for businesses needing ongoing improvements and support.
HubSpot Website Development Pricing in the USA
1. Hourly Rates
Freelancers: $75 – $150 per hour
Agencies: $125 – $250 per hour
2. Monthly Retainer
Freelancers: $1,500 – $5,000 per month
Agencies: $3,000 – $10,000+ per month
3. Fixed Project Pricing
| Project Type | HubSpot Freelancer Pricing | HubSpot Agency Pricing |
|---|---|---|
| HubSpot Website Setup (Basic) | $2,500 – $5,000 | $5,000 – $15,000 |
| Custom HubSpot Theme Development | $5,000 – $15,000 | $10,000 – $50,000 |
| Landing Page Design & Development | $1,500 – $3,500 | $3,000 – $7,500 |
| HubSpot CRM & API Integrations | $3,000 – $10,000 | $7,500 – $25,000+ |
Hiring a Freelancer vs. Agency: Which One Should You Choose?
Hire a Freelancer If…
- You have a smaller budget.
- You need a single developer for a one-off task.
- You’re comfortable managing the project yourself.
Hire an Agency If…
- You need a full team (designer, developer, strategist).
- You want full project management and strategic guidance.
- You need advanced customizations and long-term scalability.
Half of consumers (50%) state that their impression of a brand is dependent on the design of the company’s website.
Should You Use Upwork or Fiverr for HubSpot Web Development?
While platforms like Upwork and Fiverr can seem appealing due to lower costs, there are important trade-offs to consider.
Pros of Using Upwork & Fiverr
- Access to a large pool of freelancers with varied skill levels.
- Lower costs compared to agencies.
- Flexible pricing and short-term contracts.
Cons of Using Upwork & Fiverr
- Inconsistent Quality – Many developers lack deep HubSpot expertise, leading to poor execution.
- Communication Challenges – Different time zones and language barriers can cause project delays.
- Limited Accountability – Freelancers on these platforms often juggle multiple clients, leading to unreliable delivery times.
- Hidden Costs – While the initial price may seem lower, revisions and additional work can add up quickly.
Alternative Approach: If budget is a concern, consider working directly with a HubSpot freelancer who has proven experience rather than relying on general gig platforms.
Final Thoughts
HubSpot development costs vary widely depending on your needs, but here’s a simple way to decide:
- Small tweaks? Go with an hourly rate.
- A new website or major update? Fixed project pricing is best.
- Ongoing growth and optimization? A monthly retainer saves money in the long run.
A HubSpot website redesign is a smart investment for B2B companies that want to improve lead generation, better align with their brand, and make site updates easier for their team.
By understanding the factors that affect cost and choosing the right partner, you can build a website that supports long-term growth—without overspending.
If you’re looking for HubSpot web design or development, let’s chat. Whether you need a freelancer or agency, I can help guide you in the right direction. Contact me.
