How AI Leaves a Hidden Footprint in Your HTML (And How to Fix It)
Category: Articles / Common Questions
Have you ever copied and pasted AI-generated content into your website’s rich text editor? You might be unknowingly leaving behind a digital footprint that exposes your use of AI—and it’s not just about the em dashes or writing style. I recently came across a great LinkedIn post by SEO expert Bill Hartzer that dives into… Read more »
Improve your AI prompts, study great B2B emails, and see HubSpot’s new AI agents | 3 Things Newsletter – April, 2025
Category: Newsletter
Looking to sharpen your AI skills, supercharge your B2B email marketing, and get the inside scoop on cutting-edge martech? We’ve gathered some fantastic resources this week, directly from industry leaders like Google and HubSpot. Dive in to discover a practical guide to AI prompt engineering, inspiring B2B campaign examples, and a look at how new… Read more »
How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025
Category: Newsletter
Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus,… Read more »
Google Prompt Engineering Whitepaper: Key Takeaways for Marketing Teams
Category: Articles
As artificial intelligence becomes a core part of marketing strategy, understanding how to communicate effectively with AI tools is no longer just a technical concern—it’s a business advantage. Whether you’re drafting content, automating research, or generating ideas, the quality of the prompts you give to large language models (LLMs) like ChatGPT or Gemini directly affects… Read more »
Product Schema for B2B Products that Require Requesting a Quote [HubSpot CMS Code]
Category: Code Snippets
As HubSpot CMS developers, enhancing your page’s SEO and visibility in search engines is key. One way to do this is by adding structured data markup using JSON-LD. Here’s a quick snippet you can use to add structured data for a product on your HubSpot page: Change “b2bcompany” to your specific company name and domain… Read more »
Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google’s buyer intent tool | 3 Things Newsletter – February, 2025
Category: Newsletter
Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent… Read more »
How to Prevent Your HubSpot Marketing Contacts Pricing Tier from Increasing
Category: Common Questions
Managing your marketing contacts in HubSpot is crucial for keeping costs under control. If you’re not careful, your contact count can grow beyond your pricing tier, leading to unexpected charges. The good news? With a few simple strategies, you can prevent your costs from increasing while keeping your marketing campaigns running smoothly. 1. Only Mark… Read more »
How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4
Category: Articles
As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session duration and bounce rates can help you identify which keywords are driving quality traffic and which ones are underperforming. In this post, we’ll guide you through how to set up URL tracking options in… Read more »
HubSpot HubL: Handling All URL Types in a Button Module Using URL Field
Category: Code Snippets
When building HubSpot modules, handling different URL types correctly is essential for a seamless user experience. HubSpot’s URL field supports multiple types, including external links, internal content, files, emails, phone numbers, and even WhatsApp. To ensure your button links work as expected across all these types, you can use the following HubL code snippet. This… Read more »
HubSpot Website Cost Guide: B2B Site Redesign Pricing Explained 2025
Category: Articles
Your website is often the first impression your company makes. For B2B companies, it’s more than a digital brochure—it’s a lead generation engine. But if your site is hard to update, isn’t converting visitors, or looks outdated, it might be time for a redesign. This guide explains how much a website redesign on the HubSpot… Read more »
