How to Create a Landing Page in HubSpot CMS Using a Blank Page

How to Create a Landing Page in HubSpot CMS Using a Blank Page

Are you trying to create a landing page using a blank page in HubSpot?

HubSpot’s drag and drop templates make it incredibly simple to create landing pages that generate leads or promote webinars. The user-friendly drag and drop editor allows you to easily add or update text and images within the landing page layout. What sets HubSpot apart is its ability to add entire sections to your landing page layout, providing you with the flexibility to customize your page to your exact needs.

But it doesn’t stop there. HubSpot goes the extra mile by equipping you with powerful analytics right within the page editor system. This means you can track the performance of your landing pages, gaining insights into who is visiting your pages and what actions they are taking. Armed with this valuable data, you can fine-tune your landing pages to optimize for success.

Creating a landing page with HubSpot may seem like a few steps, but rest assured, the platform guides you through the process, ensuring you include all the necessary information to make your website fully optimized. With HubSpot’s intuitive interface and straightforward instructions, you can have a high-performing landing page up and running in no time.

So, whether you’re a seasoned marketer or just starting out, HubSpot’s landing page features offer everything you need to create professional, personalized, and data-driven landing pages. From the extensive template library to the seamless integration with CRM tools like Salesforce, HubSpot empowers you to enhance your customer experience, generate leads, and drive conversions effortlessly.

Not a HubSpot user yet? Click here to create your free account.

1. Open HubSpot Landing Pages Admin

In the top navigation menu go to, Marketing > Landing Pages

2. Click the Create Button

Click the orange create button in the top right corner. Next, choose your website domain if you have multiple domains in your account. Next, give your page a name.

3. Choose a template from a theme package

Depending on what account level you have, you will have different HubSpot CMS templates to choose from. In my example, I am going to select this Basic eBook offer. Click on the template preview box, then click the orange select template button.

4. Edit or Add New Content Modules

The drag and drop editor makes it easy to add or update text and images in the landing page layout.

  1. This panel shows all of the content modules available to add to the page
  2. As you hover over the page sections you will see an edit panel appear. You can edit styles, clone, or delete the section.
  3. If you hover over the text or images you will see blue outline box letting you know it is clickable. If you click it, an edit panel will appear in the left side of the page. This will give you form fields to fill out to update the content.

5. Want to add more sections to the page?

HubSpot CMS also has the ability to add entire sections to a landing page layout. Some themes include these reusable sections. But if not, they also provide some basic grid layout sections that you can then use to add your content modules inside of.

6. Want to adjust the colors, fonts, and styles?

Click on the Design tab to adjust the available style options.

7. Finalize the page settings

Now that you have the page built and you are happy with the design. Let’s finalize the Metadata. This information is displayed in the Google Search Results when someone searches for your page. The name “Example Landing Page” is only used in the HubSpot account and is not displayed in search results. You often want a more descriptive title or brand name here. For example, I could have – HubSpot Landing Page Example | Bootstrap Creative.

8. Publish the landing page

Finally, click the orange publish button in the top right corner of the page.

9. Monitor performance and analytics

One of the nice things about HubSpot is it displays analytics right in the page editor system. Other CMS’s like WordPress requires to login to Google Analytics to view stats. So the data is disconnected. It works, but this display is a lot nicer. I try and review stats a week after publishing and then again after 30 days.

10. Promotion

Now that the page is setup, you need to consider promotion. How are you planning on generating traffic to the page? Below are some options:

  • Send an email to a list
  • Add a link to a worklow
  • Share on social media
  • Run a pay per click campaign to the landing page


Here is the simple HubSpot landing page I created. Creating a HubSpot landing page requires a few steps but the platform makes sure you include all of the necessary information to make your website optimized for success. If you are looking to build more advanced design layouts, I have a collection of premium HubSpot landing page templates and themes available.

Not a HubSpot user yet? Click here to create your free account.


What kind of offers are used to drive conversions on landing pages?

To effectively drive conversions on landing pages, there are various types of offers that businesses can utilize. These offers cater to the specific interests and preferences of the target audience. Here are several examples of offers commonly used to encourage conversions:

  1. Limited-time Discounts or Promotions: Providing exclusive discounts or promotional codes that are only available for a specified period can create a sense of urgency and incentivize visitors to take immediate action.
  2. Free Resources or Content: Offering valuable content, such as e-books, whitepapers, or industry reports, can entice visitors to provide their contact information in exchange for accessing this valuable information.
  3. Trial Period or Demo: Allowing potential customers to experience a free trial of your product or service can help them understand its benefits and increase their likelihood of converting into paying customers.
  4. Consultation or Assessment: Providing a free consultation or assessment can demonstrate your expertise and build trust with potential customers. This offer allows you to showcase the value you can provide to them.
  5. Rewards or Loyalty Programs: Implementing a rewards system or loyalty program where customers can earn points or receive exclusive perks for each purchase can generate repeat business and encourage conversions.
  6. Exclusive Early Access: Granting early access to new products, features, or updates for those who provide their contact information or make a purchase can create a sense of exclusivity and prompt immediate conversions.
  7. Bundled Offers or Packages: Offering bundled products or services at a discounted price can increase the perceived value for customers, leading to higher conversion rates.

Remember, the effectiveness of these offers may vary depending on your specific industry and target market. It’s important to test and optimize your landing page offers to determine which ones resonate best with your audience and drive the highest conversions.

How much time does it take to implement HubSpot landing pages?

The implementation process for HubSpot landing pages is typically brief. Unlike other implementations that require data migration or complex background work, creating a landing page and adding its content is typically the only requirement for implementation. The time it takes to implement a landing page is solely dependent on how long it takes you to build the page and write its content. With the assistance of the template library, you can easily create a landing page without the help of a designer, enabling a quick and efficient setup process.

How much does HubSpot’s landing page tool cost?

HubSpot’s landing page tool is available for free as a part of their Marketing Hub. However, if you require more advanced features to automate and expand your marketing efforts, HubSpot also provides premium options. These include the Starter, Professional, and Enterprise editions of their Marketing Hub, which offer additional functionalities at varying price points.

Written by: Jake Lett
I share digital marketing tips and HubSpot tutorials to help marketers and business owners grow their business.

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