How to Remove ?hsLang=en from URL in HubSpot

Are you seeing ?hsLang=en in your urls or analytics reports and want them removed? There is a setting in the HubSpot admin that enables this feature. Before making a change, consider if you have an existing page translation strategy. If you prefer to have a subdirectory like yourdomain.com/en/your-page or do you prefer having one URL… Read more »

Continue Reading

Category: Common Questions

HubSpot CMS Reusable Sections Added to the Industrial Website Theme [video]

This video demonstrates how to create, save, and delete sections in the HubSpot CMS. I recently added a set of reusable sections to my Industrial HubSpot Theme. You can learn more about how to use reusable sections here.

Continue Reading

Category: Articles

List of HubSpot Resources for Beginners

HubSpot is a powerful marketing, sales, and service platform which demonstrates the power of inbound marketing through an extensive amount of educational resources. Below is a collection of resources to help you improve your skills. Getting started using HubSpot software Resources for HubSpot Marketers HubSpot Knowledge Base HubSpot Academy eBooks & Guides Blog HubSpot CMS… Read more »

Continue Reading

Category: Articles

What Occurs During the Attract Stage of the Inbound Methodology?

The attract stage focuses on “attracting” prospects and customers to your social pages and website by providing helpful, relevant, and educational content through social media, organic search, and paid advertising. This post is an example of what should be done during the attract stage of the inbound methodology. I saw in my organic search analytics… Read more »

Continue Reading

Category: Common Questions

10+ Best HubSpot Website Themes and Templates of 2023

The HubSpot theme marketplace contains a variety of themes to choose from. Below are 10 of the best HubSpot themes to consider when choosing one for your business. View as web story. What are HubSpot CMS Themes vs. HubSpot Templates? Prior to themes, the HubSpot marketplace contained only templates and template packs. HubSpot themes are… Read more »

Continue Reading

Category: Articles

The Top 5 HubSpot CMS Benefits and Advantages vs WordPress – HubSpot CMS Review

As a website designer and developer, I have built themes for various content management systems. The biggest is WordPress. For the past six years, I have been building templates for HubSpot and I have seen some great advantages which alleviate the major pain points of building WordPress sites. Below is my list of five benefits… Read more »

Continue Reading

Category: Articles

What Does HubSpot SCOPE Acronym Mean?

HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing. S.C.O.P.E Standardize for consistency. Contextualize for relevance. Optimize for clarity. Personalize for impact. Empathize for compassion. To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.  

Continue Reading

Category: Common Questions

What Font Does HubSpot Use in Their Branding?

HubSpot has a nicely presented digital branding guide that shows they are using the Lexend Deca for Sans Serif and Queens for Serif headings.  

Continue Reading

Category: Common Questions

HubDB vs Custom HubSpot CRM Objects. What is the right data store for your use case using HubSpot?

When building websites, you often need a place to store data that can be displayed dynamically. Maybe displaying products, business locations, employees, or downloadable resources. But what is the best way to store this data? I recently found this presentation (HubSpot CRM Data on Websites) comparing the various methods and also discusses the new HubSpot… Read more »

Continue Reading

Category: Common Questions

Does HubSpot CMS use Bootstrap?

HubSpot does not use Bootstrap as-is for their CMS and grid system. Instead, its default 12 column grid system and class naming is based on the Bootstrap 2 grid system, but the actual code is different. Here is what the default HubSpot layout.css file looks like. HubSpot 2 column grid (Bootstrap 2) div structure example <div class=”row-fluid “> <div… Read more »

Continue Reading

Category: Common Questions