How to Replace First Name with Default Text If It Doesn’t Exist in HubSpot Emails


I recently was trying to send an email to a list containing different contacts but some did not have the First Name field filled in and was blank. So I did some google searches for a solution and came across these two posts: HubSpot forum topic and HubSpot forum topic 2.

I tried the code shared in the posts and they must be outdated because they did not work for me. I wrote a cleaner version below that checks if the first name field has content and if so display the name. If the field is blank use some default text.

The Code

{% if contact.firstname %}Dear {{ contact.firstname }},{% else %}Dear Customer,{% endif %}

What the code does

“Dear First Name,” OR “Dear Customer,”

About the Author

Jacob Lett (Jake) is the founder of Bootstrap Creative, a B2B marketing consultancy specializing in manufacturers and industrial companies. A HubSpot-certified CMS developer, SEO, Answer Engine Optimization (AEO), and RevOps professional, he helps B2B companies improve their websites, search visibility, HubSpot systems, and Google Ads campaigns to generate more qualified leads and RFQs. With over a decade of hands-on experience, he acts as a direct partner for companies seeking measurable ROI from their marketing investment.



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