How to Replace First Name with Default Text If It Doesn’t Exist in HubSpot Emails

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I recently was trying to send an email to a list containing different contacts but some did not have the First Name field filled in and was blank. So I did some google searches for a solution and came across these two posts: HubSpot forum topic and HubSpot forum topic 2.

I tried the code shared in the posts and they must be outdated because they did not work for me. I wrote a cleaner version below that checks if the first name field has content and if so display the name. If the field is blank use some default text.

The Code

What the code does

“Dear First Name,” OR “Dear Customer,”

Written by: Jacob Lett - Jacob is a HubSpot CMS designer & developer who helps B2B businesses grow their revenue. Unlike his competitors, he focuses on small and consistent website design changes to increase results. He recently created the Industrial HubSpot Theme to help manufacturers quickly build their website on the HubSpot CMS platform. Connect on LinkedIn
Category: Common Questions
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