Digital Marketing Glossary 2024
This digital marketing terms glossary helps to quickly explain common terms, acronyms, and buzzwords used in web design, digital marketing, SEO, and PPC advertising.
What is ROAS or Return On Ad Spend?
Return on Advertising Spend (ROAS) is a marketing metric that measures the effectiveness of an advertising campaign by calculating the revenue generated for every dollar spent on advertising. It helps businesses evaluate the performance of their ad investments and determine which campaigns are most profitable. ROAS Formula The basic formula for calculating ROAS is: ROAS… Read more »
What is ROI (return on investment)?
Definition: ROI, or Return on Investment, is a financial metric used to evaluate the profitability of an investment. It measures the gain or loss generated relative to the amount invested, expressed as a percentage. ROI is commonly used in marketing to assess the effectiveness of advertising campaigns and other business investments. How to Calculate ROI:… Read more »
What is SEO?
SEO stands for search engine optimization. It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be done through a variety of techniques, including on-page optimization, off-page optimization, and technical SEO. What is organic search? Organic search is the process of… Read more »
What Are SERPs?
SERP stands for Search Engine Results Page. It is the page that shows up when you search for a keyword on a search engine like Google. SERPs typically include a mix of organic search results, paid search results, and other types of results, such as featured snippets and knowledge graphs. Organic search results are the… Read more »