How to Convert Trade Show Leads Into Sales: A Practical Guide for Industrial B2B Companies

Category: Articles

Industrial Marketing & Sales Trade shows are still one of the best ways to spark qualified conversations in complex, high-consideration industrial sales. The challenge isn’t lead capture—it’s what happens next. Use this playbook to turn scanned badges into pipeline and closed-won revenue. 1) Capture Better Data at the Show A raw badge scan is rarely… Read more »

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Improve your AI prompts, study great B2B emails, and see HubSpot’s new AI agents | 3 Things Newsletter – April, 2025

Category: Newsletter

Looking to sharpen your AI skills, supercharge your B2B email marketing, and get the inside scoop on cutting-edge martech? We’ve gathered some fantastic resources this week, directly from industry leaders like Google and HubSpot. Dive in to discover a practical guide to AI prompt engineering, inspiring B2B campaign examples, and a look at how new… Read more »

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How your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025

Category: Newsletter

Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus,… Read more »

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Google Prompt Engineering Whitepaper: Key Takeaways for Marketing Teams

Category: Articles

As artificial intelligence becomes a core part of marketing strategy, understanding how to communicate effectively with AI tools is no longer just a technical concern—it’s a business advantage. Whether you’re drafting content, automating research, or generating ideas, the quality of the prompts you give to large language models (LLMs) like ChatGPT or Gemini directly affects… Read more »

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Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google’s buyer intent tool | 3 Things Newsletter – February, 2025

Category: Newsletter

Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent… Read more »

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