AIO vs AEO vs GEO vs Loop Marketing: The Right Digital Strategy for Industrial Manufacturers

Category: Articles

As a consultant dedicated to helping Michigan’s industrial and manufacturing leaders, I see a lot of confusion around new marketing terms. The entire landscape is shifting toward a new foundation called Artificial Intelligence Optimization (AIO). Understanding its components—like AEO, GEO, and LMO—is key to building a modern growth strategy. Let’s clear it up. AIO: The… Read more »

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The Definitive Guide to B2B Lead Generation with Google Ads

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For B2B companies, Google Ads isn’t about quick, impulsive buys; it’s about initiating valuable, long-term relationships. Because B2B sales cycles are longer and involve multiple decision-makers, your Google Ads strategy must be more nuanced and strategic than a typical consumer campaign. This definitive guide blends a foundational framework with advanced tactics to help you build… Read more »

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B2B Website Development Cost

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Short answer: A professional B2B website typically costs between $10,000–$50,000 depending on design, CMS platform, and lead generation features. Smaller sites with basic templates may be less, while larger sites with custom development, HubSpot CMS integration, and advanced functionality can exceed $75,000+. The right investment depends on your goals for lead generation and sales enablement…. Read more »

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How Much Does it Cost to Buy Keywords on Google?

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Short answer: For most B2B companies the average cost to buy keywords on Google Ads is typically $2–$15 per click, with highly competitive enterprise or legal/software keywords commonly reaching $50+ per click. What matters more than raw CPC is whether those clicks become qualified leads and revenue — I can review your account or run… Read more »

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How to Convert Trade Show Leads Into Sales: A Practical Guide for Industrial B2B Companies

Category: Articles

Industrial Marketing & Sales Trade shows are still one of the best ways to spark qualified conversations in complex, high-consideration industrial sales. The challenge isn’t lead capture—it’s what happens next. Use this playbook to turn scanned badges into pipeline and closed-won revenue. 1) Capture Better Data at the Show A raw badge scan is rarely… Read more »

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