From a code standpoint, they are the same. They have the 3 main elements of a webpage: A title, a URL, and page content. But HubSpot separates them for reporting and analytics. The reason for this is they often are used for different things.
What is a landing page?
- Has a clear call to action like filling out a form
- Since conversion is the main goal of the page, it often has a minimal header and footer to prevent the reader from exiting the page
- Sometimes hidden from search engines
- Common use cases: registration for a webinar, downloading an ebook, or describing a product or service
- Common names: squeeze page, landing page, standalone page, or conversion page
What is a website page?
- Often is more informational.
- Provides full site navigation to link pages together
- Rarely hidden from search engines
- Common use cases: registration for a webinar, downloading an ebook, or describing a product or service
- Common names: webpage, site page, or page
Conclusion
So as you can see, they are both pages, but a landing page is more focused on a specific conversion goal. The main visual difference is a landing page will look like a dead-end, and a website page will look like a destination with other places to navigate to. If you would like to learn more about the different landing pages, I highly recommend this article on the subject.
Topic: Landing Page Templates
