HubSpot Landing Pages vs Website Pages. What is the Difference?

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HubSpot Landing Pages vs Website Pages. What is the Difference?

From a code standpoint, they are the same. They have the 3 main elements of a webpage: A title, a URL, and page content. But HubSpot separates them for reporting and analytics. The reason for this is they often are used for different things.

What is a landing page?

  • Has a clear call to action like filling out a form
  • Since conversion is the main goal of the page, it often has a minimal header and footer to prevent the reader from exiting the page
  • Sometimes hidden from search engines
  • Common use cases: registration for a webinar, downloading an ebook, or describing a product or service
  • Common names: squeeze page, landing page, standalone page, or conversion page

What is a website page?

  • Often is more informational.
  • Provides full site navigation to link pages together
  • Rarely hidden from search engines
  • Common use cases: registration for a webinar, downloading an ebook, or describing a product or service
  • Common names: webpage, site page, or page

Conclusion

So as you can see, they are both pages, but a landing page is more focused on a specific conversion goal. The main visual difference is a landing page will look like a dead-end, and a website page will look like a destination with other places to navigate to. If you would like to learn more about the different landing pages, I highly recommend this article on the subject.

 


Written by: Jacob Lett, a website designer & developer who creates HubSpot CMS themes and writes web design & marketing books to help marketers, designers, and web developers grow their businesses. This blog is my own personal journal and source to help others through some challenges I have faced.
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Category: Common Questions
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