Posts Tagged: B2B Lead Generation
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Join My Email NewsletterHow your blog dates impact SEO, filtering PPC leads with ad copy, and a heads-up on Google’s latest core update | 3 Things Newsletter – March, 2025
Category: Newsletter
Sometimes small tweaks can make a big difference in your marketing results. In this post, I’m sharing a few quick wins you can tackle making sure your blog post dates are helping (not hurting) your SEO, writing ad copy that attracts better leads, and what to watch for after Google’s big March 2025 update. Plus,… Read more »
Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google’s buyer intent tool | 3 Things Newsletter – February, 2025
Category: Newsletter
Tracking ad performance and optimizing campaigns can be challenging, especially when platforms don’t integrate seamlessly. In this edition, we’ll cover key insights to help you refine your digital marketing strategy—whether you’re trying to track Bing Ads keyword performance in GA4, maximize the impact of your Google Ads remarketing campaigns, or better understand HubSpot’s Buyer Intent… Read more »
Is It a Good Idea to Host Your Website on HubSpot CMS? A Complete Guide
Category: Articles
When choosing a website hosting platform, business owners and marketers often ask: Is HubSpot a good place to host my website? With so many content management systems (CMS) and hosting options available, it’s important to weigh the pros and cons before making a decision. In this guide, we’ll explore the benefits and potential drawbacks of… Read more »
Humanize your leads, optimize lead-gen campaigns, and master SEO for site migrations | 3 Things Newsletter – January, 2025
Category: Newsletter
A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems. Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a… Read more »
Google Ads for B2B Lead Generation: Important Things to Know
Category: Articles
Google Ads can be a powerful tool for B2B lead generation, but it requires a different approach compared to e-commerce or local service businesses. If you’re a marketing manager considering hiring a Google Ads consultant, understanding the key differences and best practices can help you make an informed decision. Why Google Ads for B2B Lead… Read more »
Google Ads Remarketing Campaign Setup Guide for B2B Lead Generation
Category: Articles
As a B2B marketing manager, you’re constantly looking for ways to drive quality leads and nurture relationships with potential clients. One of the most effective and often underutilized strategies for achieving this is remarketing. Remarketing allows you to reconnect with individuals who have already engaged with your website, content, or ads, but haven’t yet converted… Read more »
Detroit PPC Firms: How to Find the Best Pay Per Click Company
Category: Articles
Metro Detroit, a city synonymous with innovation and resilience, is a burgeoning hub for businesses looking to expand their online presence. In this dynamic market, Pay-Per-Click (PPC) advertising has emerged as a crucial tool for driving targeted traffic and achieving measurable results. This comprehensive guide will walk you through everything you need to know about… Read more »
Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter – December, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re diving into key insights that can help you stay ahead in marketing. From understanding how AI is reshaping digital strategies and how to communicate this change to executives, to exploring the latest SEO trends for 2025, we’ve got you covered. Plus, learn how to safeguard your… Read more »
Maximize your B2B Google Ads: Smarter targeting, conversion tracking, and the power of GA4 | 3 Things Newsletter – November, 2024
Category: Newsletter
In this edition of the 3 Things Newsletter, we’re sharing actionable insights to help you get the most out of your Google Ads campaigns. Learn why some ad formats, like Call Ads, may not be the best fit for every business and how to leverage tools like Google Analytics 4 (GA4) for advanced audience targeting… Read more »
Google Ads Management Pricing: What It Really Costs in 2025
Category: Common Questions
If you’re wondering about Google Ads (Adwords)management pricing, you’re likely considering how much it costs to have an expert manage your Google Ads campaigns. The cost of Google Ads management can vary depending on several factors, including the complexity of the campaign, the experience of the manager or agency, and the scale of your business…. Read more »
