Posts Tagged: Digital Strategy
Want to Receive Email Updates of New Articles About Digital Strategy?
Join My Email NewsletterThe Manufacturer’s Playbook for AI-Powered Growth: From SEO to AIO
Category: Articles
For decades, the manufacturer’s marketing playbook was simple: build a decent website, rank for a few keywords, and wait for the RFQ. That playbook is now obsolete. The modern industrial buying journey no longer starts with a Google search that leads to your website. It starts with a complex, conversational query posed to an AI…. Read more »
What is a B2B Lead Generation Funnel? View Examples and Strategy Ideas
Category: Articles
As a marketing consultant focused on Michigan’s industrial sector, I know that guesswork doesn’t cut it. Business Owners need ROI, VPs of Sales need a predictable pipeline, and Marketing Managers need strategies that actually work. The biggest challenge I hear is the need for a consistent flow of high-quality, qualified leads. That’s not a marketing… Read more »
AIO vs AEO vs GEO vs Loop Marketing: The Right Digital Strategy for Industrial Manufacturers
Category: Articles
As a consultant dedicated to helping Michigan’s industrial and manufacturing leaders, I see a lot of confusion around new marketing terms. The entire landscape is shifting toward a new foundation called Artificial Intelligence Optimization (AIO). Understanding its components—like AEO, GEO, and LMO—is key to building a modern growth strategy. Let’s clear it up. AIO: The… Read more »
The Definitive Guide to B2B Lead Generation with Google Ads
Category: Articles
For B2B companies, Google Ads isn’t about quick, impulsive buys; it’s about initiating valuable, long-term relationships. Because B2B sales cycles are longer and involve multiple decision-makers, your Google Ads strategy must be more nuanced and strategic than a typical consumer campaign. This definitive guide blends a foundational framework with advanced tactics to help you build… Read more »
B2B Website Development Cost
Category: Articles
Short answer: A professional B2B website typically costs between $10,000–$50,000 depending on design, CMS platform, and lead generation features. Smaller sites with basic templates may be less, while larger sites with custom development, HubSpot CMS integration, and advanced functionality can exceed $75,000+. The right investment depends on your goals for lead generation and sales enablement…. Read more »
How Much Does it Cost to Buy Keywords on Google?
Category: Articles
Short answer: For most B2B companies the average cost to buy keywords on Google Ads is typically $2–$15 per click, with highly competitive enterprise or legal/software keywords commonly reaching $50+ per click. What matters more than raw CPC is whether those clicks become qualified leads and revenue — I can review your account or run… Read more »
How to Set Up Google Ads Campaigns for a Small Budget
Category: Articles
Running Google Ads doesn’t have to mean spending thousands a month. With the right structure, even a small budget can generate qualified leads. The key is focusing your spend where it matters most: demand generation, brand protection, and high-intent search. Here’s how I recommend setting up three core campaigns if you’re working with a lean… Read more »
How to Convert Trade Show Leads Into Sales: A Practical Guide for Industrial B2B Companies
Category: Articles
Industrial Marketing & Sales Trade shows are still one of the best ways to spark qualified conversations in complex, high-consideration industrial sales. The challenge isn’t lead capture—it’s what happens next. Use this playbook to turn scanned badges into pipeline and closed-won revenue. 1) Capture Better Data at the Show A raw badge scan is rarely… Read more »
How to Lower Your CPC in Google Ads Search Ads – Expert Guide
Category: Articles / Common Questions
Slash Your Google Ads Costs Without Losing Leads — Proven Strategies to Lower CPC and Boost ROI If you’re running Google Ads search campaigns, you already know that cost-per-click (CPC) can make or break your return on investment. High CPCs eat into your budget fast—especially if you’re in a competitive industry like legal, SaaS, or… Read more »
How AI Leaves a Hidden Footprint in Your HTML (And How to Fix It)
Category: Articles / Common Questions
Have you ever copied and pasted AI-generated content into your website’s rich text editor? You might be unknowingly leaving behind a digital footprint that exposes your use of AI—and it’s not just about the em dashes or writing style. I recently came across a great LinkedIn post by SEO expert Bill Hartzer that dives into… Read more »
