HubSpot often uses the SCOPE acronym to define the 5 core principles of inbound marketing.
To learn more about inbound marketing and how to develop a contextual marketing strategy view their online courses on this topic.
Jake Lett is a results-driven Detroit based B2B marketing consultant with 15+ years of hands-on experience managing SEO and PPC campaigns across manufacturing, SaaS, and professional services industries. He’s a Certified Google Ads Specialist and HubSpot CMS Developer who has personally managed budgets ranging from $500 to over $10,000/month.
Jake specializes in helping small businesses and solo marketers get more from lean ad budgets—using practical strategies that drive qualified leads, not just traffic. He shares real-world lessons on his blog, YouTube channel, and in his published books on digital marketing.
Tags: B2B Marketing, HubSpot Marketing, HubSpot Tips
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