1. How to create YouTube ads in Google Ads
I recently wanted to experiment with creating an ad for one of my YouTube videos which was generating a few leads but sporadicly. So, I wanted to see if I could increase the views/leads with a discovery feed ad. I wrote down my YouTube Ads setup notes in case you want to try it.
Also, I came across this tool to help generate short-form videos from long-form using AI.
2. How to track clicks inside HubSpot without a CTA
Did you know you could track custom behaviors inside HubSpot, similar to how you would in Google Analytics? I just learned about this a few days ago, and I don’t know how I missed this. I usually created and tracked click events in GA4, but this will make reporting a lot easier. My current use case is tracking if people are using an ROI calculator on a page. So I am going to track when people click on the “calculate ROI” form submit button. Here is a video overview and knowledgebase article.
3. Get advice on how to grow a professional services business
The Business of Authority podcast, hosted by Jonathan Stark and Rochelle Moulton, announced it was ending. This podcast has been a great resource for me on learning positioning, pricing models, demonstrating expertise, and creating proposals. A listener created a filterable directory of past episodes to make it easy to find different topics. I would highly recommend it if you are selling professional services.
Something to Consider
“If I was going to start new today, I would latch on to the trends I am seeing today. Vertical video, building your brand, and leaning into social. We are a media company that just sells pools.”
– Marcus Sheridan, Agency Forward Podcast
What is the definition of a media company? A media company is an organization that operates in the field of mass communication, producing and distributing content to a wide audience through various channels.
This quote helped me connect the dots with the changes HubSpot made with the introduction of their content Hub with its focus on content creation and distribution in various media formats.
